Canada Safeway – which has locations in Ocean Park and Peninsula Village – has launched its fundraising and awareness campaign to support Muscular Dystrophy Canada in an effort to “Make Muscles Move.”
The campaign will run throughout August, and is intended to raise funds to support valuable research, as well as provide Safeway Mobility Grants to hundreds of families living with neuromuscular disorders in the community.
“There are more than 500,000 Canadians living with neuromuscular disorders and Muscular Dystrophy Canada remains committed to enhancing the lives of those affected... by continually working to provide ongoing support and resources while relentlessly searching for a cure through well-funded research,” Shelley Wells, western Canada executive director for Muscular Dystrophy Canada, said in a release.
During the campaign, customers are invited to make a donation at Safeway checkouts. Five Air Miles Reward Miles are given for every $2 donation.
One hundred per cent of funds raised will go directly to research initiatives and provide support to hundreds of families in western Canada.