Need for marketing co-ordinator ‘a good sign’ for White Rock BIA

Organizing and promoting BIA festivities such as the Uptown Block Party will be among the responsibilities of the organization
Organizing and promoting BIA festivities such as the Uptown Block Party will be among the responsibilities of the organization's new marketing co-ordinator.
— image credit: File photo

The White Rock Business Improvement Association will soon have a marketing co-ordinator, and the fact one is needed is a good sign, officials say.

“That’s how I interpret it, that we’re that busy… we need the extra support in-house to make us even more successful,” said Sherri Wilson Morissette, executive director of the BIA.

Wilson Morissette confirmed last week that the process of interviewing applicants for a six- to seven-month position “to see us through summer and our busy events season” is underway.

The hope is to have the individual in place in the next couple of weeks.

Approved by BIA members at the organization’s general meeting in January, the marketing co-ordinator’s position is not a new concept, Wilson Morissette noted. A student was in the role when Wilson Morissette took on the position of executive director in May 2011. Prior to that, former executive director Russ Davies had the help of Cyndie Richards, before Richards herself became executive director.

“It’s something that we have had in the past… in various different forms,” Wilson Morissette said.

With efforts ramping up to increase the BIA’s presence – through activities, promotions and working more closely with merchants – the extra help will go a long way, Wilson Morissette said.

The marketing co-ordinator will fill two roles, that of events organizer and social-media specialist. Responsibilities are to include working on existing and new events, as well as developing new promotions.

The position is short-term because that is what the budget allowed.

“We want to have a great person and have the best-skilled person to fill that position and budget restraints prevent us from doing a full year,” she said.

Whether there will be another contract for the position offered next year will be up to BIA members, she said.


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