Business

Need for marketing co-ordinator ‘a good sign’ for White Rock BIA

Organizing and promoting BIA festivities such as the Uptown Block Party will be among the responsibilities of the organization
Organizing and promoting BIA festivities such as the Uptown Block Party will be among the responsibilities of the organization's new marketing co-ordinator.
— image credit: File photo

The White Rock Business Improvement Association will soon have a marketing co-ordinator, and the fact one is needed is a good sign, officials say.

“That’s how I interpret it, that we’re that busy… we need the extra support in-house to make us even more successful,” said Sherri Wilson Morissette, executive director of the BIA.

Wilson Morissette confirmed last week that the process of interviewing applicants for a six- to seven-month position “to see us through summer and our busy events season” is underway.

The hope is to have the individual in place in the next couple of weeks.

Approved by BIA members at the organization’s general meeting in January, the marketing co-ordinator’s position is not a new concept, Wilson Morissette noted. A student was in the role when Wilson Morissette took on the position of executive director in May 2011. Prior to that, former executive director Russ Davies had the help of Cyndie Richards, before Richards herself became executive director.

“It’s something that we have had in the past… in various different forms,” Wilson Morissette said.

With efforts ramping up to increase the BIA’s presence – through activities, promotions and working more closely with merchants – the extra help will go a long way, Wilson Morissette said.

The marketing co-ordinator will fill two roles, that of events organizer and social-media specialist. Responsibilities are to include working on existing and new events, as well as developing new promotions.

The position is short-term because that is what the budget allowed.

“We want to have a great person and have the best-skilled person to fill that position and budget restraints prevent us from doing a full year,” she said.

Whether there will be another contract for the position offered next year will be up to BIA members, she said.

 

We encourage an open exchange of ideas on this story's topic, but we ask you to follow our guidelines for respecting community standards. Personal attacks, inappropriate language, and off-topic comments may be removed, and comment privileges revoked, per our Terms of Use. Please see our FAQ if you have questions or concerns about using Facebook to comment.

You might like ...

(VIDEO) Daniel, Henrik combine for OT magic in 3-2 win over Montreal
 
Late penalty kick costs Whitecaps playoff game
 
Election 2014: Frustration evident at White Rock debate
Mariners roll over Griffons on gridiron
 
EMS volleyball squads lead way at provincials
 
Langley rink wins By the Sea bonspiel
First-degree murder charge in 2013 South Surrey homicide
 
Creating a lasting legacy
 
Election 2014: Surrey councillor candidates take on questions

Community Events, October 2014

Add an Event

Read the latest eEdition

Browse the print edition page by page, including stories and ads.

Oct 30 edition online now. Browse the archives.