Jewelry designer takes The Big Leap

Former South Surrey resident Adrienne Hubbard and NASCAR racer Danica Patrick at the North Carolina racetrack where Hubbard pitched her business. - Photos courtesy of GoDaddy
Former South Surrey resident Adrienne Hubbard and NASCAR racer Danica Patrick at the North Carolina racetrack where Hubbard pitched her business.
— image credit: Photos courtesy of GoDaddy

When Adrienne Hubbard saw the green race car she was going to get into drive towards her at the Charlotte Motor Speedway in North Carolina last month, one of her first feelings was of relief that she wouldn’t have to ride a roller-coaster.

The next was sticking to the business pitch for her jewelry company while travelling at speeds of 125 mph with NASCAR’s Danica Patrick at the wheel.

The 28-year-old Elgin Park Secondary grad had three laps to convince Patrick why she should win six month’s salary from Internet-domain registrar and web-hosting company GoDaddy in order to quit her current job and focus on growing her small business.

“GoDaddy is a crazy company. We didn’t even know we were going to Carolina,” Hubbard told Peace Arch News from her home in Everson, Wash. Tuesday. “In the interviews, they asked ‘how do you feel about roller-coasters?’ because they wanted to make sure we would get into the car and go.

“Roller-coasters are my biggest fear in life. I would never, ever go on one. But of course I didn’t tell them that. So when I saw the car, I thought ‘at least it’s not a roller-coaster.’

Once she was strapped into the car, her time began. A camera in the race car captured Hubbard’s pitch for her jewelry company, Crafty Little Gnome, which she started up five years ago while searching for the perfect piece of jewelry for her wedding day.

Unsatisfied with the selection and price points, Hubbard – who works full time at UPS – created her own using online tutorials as a reference.

After five years of selling her hand-assembled pieces, the new mom to six-month-old Chloe wanted to take her business to the next level.

The perfect opportunity came when Hubbard was approached by casting agents in November after they had viewed her blog. Shortly after, she was entered into GoDaddy’s The Big Leap contest.

By the time January came, Hubbard was one of five finalists who pitched their business to Patrick – GoDaddy’s spokesperson – in order to win six months’ salary.

“I was just trying to stay focused on what I had rehearsed for my pitch,” Hubbard said. “I would have to quit my job, and with six months’ salary, I would be able to focus on my business full time.”

Now, Hubbard and her family – who still reside in Ocean Park and Vancouver – are working on getting people to vote before the winner is announced on March 2 in Phoenix.

Hubbard noted the exposure has already seen increased traffic to her blog

“The Internet brings us all a lot closer together. There are so many opportunities out there,” Hubbard said.

“I just try to say ‘yes’ to whatever comes my way, and a lot of cool things have happened.”

Contestant pitches can be viewed online at by following the prompts for The Big Leap.


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