Canadians spent $1.7 billion dollars online in December 2017

Online retail sales accounted for 3.4 per cent of total retail sales

E-commerce retail sales in Canada hit $1.7 billion, which accounted for 3.4 per cent of total retail sales in Canada. But if this share appears low, a coming report says digitalization will significantly change the retail environment, away from brick and mortar stores towards online shopping.

RELATED: Amazon goes down during Prime Day

Titled Me, My Life, My Wallet, the report prepared by KPMG shows that an increasing number of Canadian shoppers are turning to online channels, led by the fast-growing Gen Y and Z demographics. While e-commerce adoption in Canada lags other developed countries, Canadians’ buying habits are evolving and they are gradually migrating online, driven by the growing need for convenience and personalization, according to a release.

READ ALSO: First stores open in Victoria’s expanded Mayfair shopping centre

Millennials — already the largest generation in the Canadian workforce, according to the report — will soon be the world’s largest single demographic group. This sociological status will reshape the Canadian retail industry. Since four of 10 millennials live with their parents, their buying habits are rubbing off on their Boomer parents, it reads. This merging of two cohorts will reshape retailing, the report predicts.

This said, the report notes that many Canadian retailers remain “stuck in a Boomer mentality.”


Like us on Facebook and follow us on Twitter

wolfgang.depner@saanichnews.com

Just Posted

’Wham-bam out the door,’ South Surrey man warns of landscaping solicitor

Resident warns neighbours to be careful of door-to-door salesmen

UPDATE: Man arrested in fatal stabbing near Clayton Heights gas station

Victim pronounced deceased at the scene; RCMP cordon off area

Semiahmoo Peninsula outing was for the birds

Dozens of bird species logged during field trip to South Surrey and White Rock waterfront

Candidate ‘mixer’ draws 100-plus to South Surrey’s Semiahmoo House

Accessibility, affordability and housing top of mind for self-advocates

VIDEO: Langley woman’s security camera records its own theft

Langley family discovers early morning grab was recorded

Share crash data, private insurers tell David Eby, ICBC

B.C. monopoly makes drivers retrieve their own records

B.C. VIEWS: Wolf kill, not backcountry bans, saving caribou

B.C.’s largest herds turn the corner from extinction

Vancouver Giants wrap up prairie road swing with a 4-2 win over Regina

Milos Roman paced the Langley-based Giants with two goals, goaltender David Tendeck made 34 saves

Pearson nets shootout winner as Canucks clip Flyers 3-2

Vancouver picks up second straight home win

Map on Elections Canada website sends Nanaimo-Ladysmith voters to landfill

Address for polling station correct, but Google Map address differs

BC Children’s Hospital launches 2 new virtual care sites bringing total to 19 across province

Provincial initiative allows pediatric patients to see health specialists through video

Most Read

l -->