This undated product image provided by Mastercard shows Mastercard’s new logo. The digital payment company says it is dropping its name in some contexts, opting to let its familiar interlocking yellow and red circles represent the company at retail locations and online. (Mastercard via AP)

No words: Mastercard to drop its name from logo

Mastercard joins a small stable of brands like Nike, Apple and Target that rely on an image and not a name

What’s in a name?

For MasterCard, not enough to keep it in the logo.

The company is removing the word Mastercard from the pair of interlocking red and yellow circles where it has resided for more than 50 years.

Mastercard Inc. joins a small stable of brands like Nike, Apple and Target that rely on an image and not a name in most marketing materials.

It also points to the changing nature of exchanging currency. One of the original major credit card companies, formerly known as Master Charge, Mastercard has attempted to rebrand itself in recent years as a “technology company in the global payments industry.”

READ MORE: Privacy watchdog says legal cannabis buyers should use cash, not credit cards

The Purchase, New York, company said Monday that 80 per cent of people recognize the Mastercard logo even when its name isn’t present.

The Associated Press


Like us on Facebook and follow us on Twitter.

Just Posted

Surrey man mourns the loss of classmate killed in New Zealand mosque attack

When he heard news of the attack, he sent a message to his friend

Semiahmoo Ravens win first two games of peewee hockey provincials

Peninsula team hosting Tier 1 tournament at White Rock’s Centennial Arena

Vehicle plows through White Rock business

Incident happened at Kidazzles (1253 Johnston Rd.)

White Rock Muslim Association: ‘We pray for those who departed’

Former president Asad Syed says Muslim community praying for victims

Defiant vigil starts healing in New Zealand after massacre

Police say the gunman in the shooting that killed 50 acted alone

B.C. argues it cannot stop Trans Mountain, but it can protect environment

Alberta Premier Rachel Notley says only Ottawa has the authority to decide what goes in trans-boundary pipelines

Dutch tram shooting suspect arrested, say police

Police say three people were killed in the shooting Monday and five wounded

Canada extends Iraq and Ukraine military missions to 2021 and 2022

Extension is part of efforts to curb Russian aggression and to fight against Islamic militants

WestJet suspends 2019 financial guidance after Boeing 737 Max grounded

The company has 13 Boeing 737 Max 8 aircraft grounded by regulators after the Ethiopian crash

B.C. poverty plan combines existing spending, housing programs

Target is to lift 140,000 people out of poverty from 2016 level

Avalanche warning issued for all B.C. mountains

Warm weather to increase avalanche risk: Avalanche Canada

Privy Council clerk Michael Wernick retires

Jody Wilson-Raybould has accused Wernick of pressuring her to head off criminal charges for SNC-Lavalin

Temperature records dating back to 1947 broken in B.C.

The Squamish airport recorded the hottest temperature in the province (and Canada) on Sunday: 21.3 C

Most Read

l -->