An effort to evaluate how thoroughly the Peace Arch News is reaching its readers is to be the subject of an automated telephone audit in the coming weeks.
While the calls will be coming from a U.S.-based phone number, PAN circulation manager Marilou Pasion said she wants to assure residents that the survey of South Surrey and White Rock households is not spam.
It’s part of a Lower Mainland-wide circulation survey for Black Press.
“These are legitimate phone calls,” Pasion said.
“It’s part of our continuing way of making sure our papers are getting out. It’s quality control.”
Alliance for Audited Media – a non-profit, member-based organization that provides independently verified data and information services – is to conduct the audit between Nov. 24 and Dec. 12, reaching out to approximately 10 per cent of households in PAN’s circulation area.
Respondents will be asked if they regularly receive a free copy of PAN; those who don’t will be asked if they or someone in their household have ever asked that delivery be stopped.
“Live” follow-up calls will be made to households where there is no answer or a hang-up.
Pasion said anyone with concerns may contact her at 604-542-7411 for more information.