Colourful new public art has popped up at Guildford Town Centre, off 152 Street in Surrey.
Public art firm MASSIVart has installed eight pieces that double as seating in the mall’s Entrance 3 plaza as part of a “Delightfully Artsy” campaign, now until Sept. 4.
Using bright colours and big shapes, artists Craig & Karl aimed to create “a fun, immersive environment where visitors can meet friends and get inspired.”
The art campaign includes a digital game where guests can win gift cards to food and beverage retailers at the shopping centre. “On behalf of all non-winners, $2 will be donated to the Youth Arts Council of Surrey for a total of $2,000,” notes a news release on globenewswire.com. “This donation will support young people in Surrey with access to and opportunities within the arts.”
For 14 years, MASSIVart has specialized in curating, producing and promoting large-scale art installations. “With over 1,700 artists, they collaborate to bring impactful artistic experiences to public spaces,” the news release says about the company, which has offices in Montreal, Toronto and Mexico City.
“At Guildford Town Centre, their contemporary, vibrant, and bold art installations will transform the plaza into a captivating focal point.”
Opened in 1966, GTC is B.C.’s third largest shopping mall, with 1.2 million square feet.
tom.zillich@surreynowleader.com
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