Retirement Concepts’ Sock Granny campaign is collecting new and unworn toques and socks for distribution in local homeless shelters. (Pixabay photo)

Retirement Concepts’ Sock Granny campaign is collecting new and unworn toques and socks for distribution in local homeless shelters. (Pixabay photo)

‘Sock Granny’ campaign aims to warm heads and feet

New and unworn toques, socks being collected at Retirement Concepts facilities

Staff and residents at Retirement Concepts facilities in South Surrey and White Rock are honouring former resident Barbara Vance in carrying out the annual ‘Sock Granny’ campaign.

The effort, spearheaded by Vance four years ago, aims to collect socks and toques for donation to homeless shelters across the region. The staff at Retirement Concepts have kept the tradition going ever since.

“It’s such a wonderful initiative that helps to provide items people need most during the cold winter months,” said Jennie Deneka, a partner at Retirement Concepts.

“For us, continuing the tradition of giving and generosity around the holidays is a no-brainer, it is something our residents and staff really look forward to each year, so we’re so happy to keep it going year over year,” she added.

Socks continue to be one of the most requested items by homeless shelters and in years past this initiative has managed to collect hundreds of socks and toques.

Residents of Peace Portal and White Rock Seniors Village are determined to build on the success of last year’s campaign and will be accepting socks and toques until Jan. 30.

New and unused socks and toques can be dropped off at donation bins found at Retirement Concepts locations throughout B.C. Locally, they can be delivered to Peace Portal Seniors Village, 15441 16 Ave., White Rock Seniors Village, 1183 Maple St. and in South Surrey at Rosemary Heights Seniors Village, 15240 34 Ave.