White Rock signs could get a makeover

White Rock council votes to receive report on city signage

Signage for White Rock’s parks and trails may be getting a makeover to bring it in line with City by the Sea branding.

According to a report by the city’s communications officer, a request for $120,000 in funding will be included in the 2015-2019 financial planning process to address the issue.

Shannon Levesque notes that of 15 parks with plaques, white postings or formal wooden signage, branding is inconsistent and some signs cannot even be seen.

In addition, wayfaring signage needs to be renewed and possibly updated to include key features, writes Shannon Levesque.

Levesque suggests addressing the issue by next summer, using signs with silver and black elements of rust-proof, freestanding aluminum, clear, short messages and a wave graphic.

Trail signage, she suggests, would be simplified engraved aluminum on a black post.

“If approved, the signage would visually articulate the city’s message of being a community that promotes active living by ensuring ease of use and recognition within city parks,” Levesque writes.

Council voted unanimously on Oct. 20 to receive the report.


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