B.C. hip hop artist signs with international label

Family, music and money — in that order. That’s the mantra of Rory MacLeod, aka NOX

B.C. hip hop artist signs with international label

Family, music and money — in that order.

That’s the mantra of Vernon hip hop recording artist Rory MacLeod, who raps under the moniker NOX. And it’s a formula that has paid off for the father of two, who recently signed with Bentley Records — an international record label with roots in New York City.

“I focus on being the best father I can be and leading by example, showing them that you can achieve things if you never give up,” MacLeod said of the lesson he hopes to impart on his seven and nine-year-old sons.

MacLeod has been laying down tracks since graduating production school in 2003, striving to carve his own musical path along the way.

“I just had a bunch of tracks I figured where at the level I wanted them to be,” MacLeod said. “It feels great. It feels like a good step. Things are falling into place.”

With hopes of gaining traction outside the ultra-competitive American market and instead focusing on Europe and Asia, MacLeod is stoked on signing with an international record.

“It allows me to reach out internationally and hopefully have it hit somewhere,” he said. “The songs are good. I think if people hear them, it will gain some traction.”

Drawing inspiration from a variety of influences, MacLeod’s lyric-heavy tracks are backed both by smooth hip hop beats — demonstrated on his Nov. 29 single Nobody but You feat. Freysh — and deep rap grooves, prevalent on his Oct. 5 single Fire It Up.

“My end goal is to create something unique,” MacLeod said. “If you be yourself 100 per cent, you’re guaranteed to have something unique.”

Produced by Mt. Pleasant, Fire It Up and Nobody but You are tracks MacLeod is excited about for their ability to showcase his hip hop flavour.

“When I set out to write a song, I try to keep it real so there’s something for everyone,” MacLeod said. “And I’ve always felt that somewhere inside there is a hit song.”

But collaborating with Atlanta-based artist Freysh on Nobody but You and working with Shane Bouthillier of Cold Driven fame at his studio in Armstrong on his way to crafting his masterpiece is half of the fun.

“(I love) just getting together with right-minded people and seeing what can happen,” MacLeod said. “I just love the whole creative process of basically knowing that when you start, you don’t know where it will end up.”

NOX’s third single, produced by Bouthillier, is slated to drop early 2018. And in the meantime, MacLeod plans on continuing to follow his family, then music, then money mantra.

“I like to keep it simple and focus on what’s important. Between being a dad and the studio, that’s where my time goes,” MacLeod said.

“It’s not a bad mix.”

NOX’s Nobody but You feat. Freysh and Fire It Up are both available on iTunes and Spotify. For information on upcoming hits, follow NOX on Facebook and Instagram.

RELATED: Group to wake Vernon up to new hip hop sounds


@VernonNews
entertainment@vernonmorningstar.com

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Pixabay image
Surrey recovers 29,000 jobs it lost to pandemic

That’s according to Surrey Board of Trade’s fifth Surrey Labour Market Intelligence Report on COVID-19

Desmond Tompkins helped curate and host a youth art show at the South Surrey/White Rock Learning Centre. (Contributed photo)
South Surrey/White Rock Learning Centre art show highlights ‘diverse perspectives’

With COVID-19 protocols in place, youth art show underway

RCMP Isp. Benoit Maure (top right) has written a book, Leading at the Edge, which details Canadian peacekeeping missions, including his own 1999 mission in Guatemala (bottom right). (Contributed photos)
Longtime RCMP officer pens book on Canadian peacekeeping efforts

RCMP Insp. Benoit Maure’s new book, Leading at the Edge, features stories from 10 missions

The SACH Community Hub team, from left to right: Upkar Singh Tatlay, Gary Thandi, Allysha Ram, Jassy Pandher, Harman Pander. (Submitted photo)
There’s help for South Asian men wrestling with drug addiction in Surrey

South Asian deaths related to toxic drugs increased by 255 per cent between 2015 and 2018

Crews with Discovery Channel film as an Aggressive Towing driver moves a Grumman S2F Tracker aircraft around a 90-degree turn from its compound and onto the road on Saturday, Jan. 23, 2021. It was the “most difficult” part of the move for the airplane, one organizer said. (Jenna Hauck/ Chilliwack Progress)
VIDEO: Vintage military plane gets towed from Chilliwack to Greater Victoria

Grumman CP-121 Tracker’s eventual home the British Columbia Aviation Museum on Vancouver Island

The Independent Investigations Office of BC (IIO) is looking into the death of man discovered Jan. 11 in east Maple Ridge. (Black Press files)
B.C.’s police watchdog investigating man’s death in Maple Ridge

Man was found dead Jan. 11 after recent contact with police

Chilliwack Law Courts. (Black Press file)
Man sentenced to 20 months for sexual offences involving a minor in Mission

Will Laws Clark was 22 and victim was 13 at time offences began

Rolling seven-day average of cases by B.C. health authority to Jan. 21. Fraser Health in purple, Vancouver Coastal red, Interior Health orange, Northern Health green and Vancouver Island blue. (B.C. Centre for Disease Control)
2nd COVID vaccine doses on hold as B.C. delivery delayed again

New COVID-19 cases slowing in Fraser Health region

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Provincial health officer Dr. Bonnie Henry talk about the next steps in B.C.’s COVID-19 Immunization Plan during a press conference at Legislature in Victoria, B.C., on Friday, January 22, 2021. Two more cases of the COVID-19 strain first identified in South Africa have been diagnosed in British Columbia, bringing the total to three as of Jan. 16.THE CANADIAN PRESS/Chad Hipolito
B.C. now has three cases of South African COVID-19 variant, six of U.K. strain

Both variants are thought to spread faster than earlier strains

Rodney and Ekaterina Baker in an undated photo from social media. The couple has been ticketed and charged under the Yukon’s <em>Civil Emergency Measures Act</em> for breaking isolation requirements in order to sneak into a vaccine clinic and receive Moderna vaccine doses in Beaver Creek. (Facebook/Submitted)
Great Canadian Gaming CEO resigns after being accused of sneaking into Yukon for vaccine

Rod Baker and Ekaterina Baker were charged with two CEMA violations each

Police discovered a makeshift nightclub in a Vancouver apartment on Jan. 23, 2021, and say it wasn’t the first time this month officers have been called to the unit over social gathering concerns. (Phil McLachlan - Capital News)
Doorman of makeshift ‘booze-can’ in Vancouver apartment fined; police look to court order

This marks the fourth complaint about social gatherings inside the apartment in January

A Kelowna couple welcomed their Nooner baby in December. (Flytographer)
Kelowna couple welcomes baby girl from Hotel Zed Nooner campaign

Nicole and Alex will now have 18 years of free stays at the hotel

Most Read