Facebook’s new Ad Library reveals spending related to politics in Canada.

Federal candidates’ Facebook ad spending disclosed

Facebook’s new Ad Library shows how much candidates are spending on advertisements

Following the introduction of legislation that requires social media companies to be more forthcoming about online advertisement dollars, voters are now able to get a closer look at how candidates are spending campaign money to target residents.

In response to Bill C-76, Facebook and Twitter changed their online advertisement policy to be more transparent when it comes to paid ads that have a political bent.

The Facebook “Ad Library” reports that across Canada, companies, organizations and political campaigns have spent $11,517,322 on 78,603 advertisements relating to social issues, elections or politics since June 2019.

Liberal candidates spent the most – by a considerable margin – on Facebook ads in the South Surrey-White Rock; Surrey-Newton; and Cloverdale-Langley City ridings.

South Surrey-White Rock

Liberal candidate Gordie Hogg paid $4,639 since June on 21 election-related Facebook ads. Approximately half of that money was spent within the last week on ads encouraging voters to go to the advance polls.

Conservative candidate Kerry-Lynne Findlay spent $714 on 23 election-related ads. Her advertisements focused on affordability, lower taxes and “higher ethics.”

Green Party candidate Beverly (Pixie) Hobby spent $416 on nine advertisements. Most of her ads focused on her candidacy for the party.

NDP candidate Stephen Crozier spent less than $100 on one ad, which promoted his attendance at the South Surrey & White Rock Chamber of Commerce all-candidates forum held Oct. 4.

People’s Party of Canada candidate Joel Poulin spent less than $100 on nine online advertisements. Most of his ads highlighted his campaign efforts.

Surrey-Newton

Liberal candidate Sukh Dhaliwal has spent $14,343 since June on 53 Facebook ads. His advertisements point to the Liberal party record and plan for the future.

Conservative Harpreet Singh spent $2,611 on 32 Facebook ads. His ads target the Liberal Party “hypocrisy” and highlight his campaign efforts.

NDP Harjit Singh Gill spent $999 on Facebook ads, which are written in both English and Punjabi. His advertisements focus on affordable housing and advertise a rally with party leader Jagmeet Singh.

A search for PPC candidate Holly Verchère and Green Party candidate Rabaab Khera did not yield results.

Cloverdale-Langley City

Liberal candidate John Aldag spent $4,576 on 39 ads. His advertisements point to his record and target Conservatives for not having a climate plan.

NDP Rae Banwarie, a retired RCMP officer, spent $178 on 10 ads, which target crime and reducing gang violence.

Conservative Tamara Jansen spent less than $100 on three ads, which promote videos about her family farm and her environmentally-friendly initiatives.

Green Party candidate Caelum Nutbrown spent less than $100 on three ads, which promote the party’s environment plan.

A search for PPC candidate Ian Kennedy did not yield any results.

Nationally, the Conservative Party spent at least $256,427 in the last seven days while the Liberal Party spent at least $300,000.

Since June, $1.8 million has been spent on advertisements with a Facebook identified focus on social issues, elections or politics in British Columbia, second only to Ontario, where $4.7 million was spent.

Canadians cast their ballot on Oct. 21, and preliminary data shows a 25 per cent increase in the number of advance votes cast compared to the last federal election.

Elections Canada is reporting that two million people voted on Friday and Saturday, the first two days of advance polls.



aaron.hinks@peacearchnews.com

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

‘Trauma equals addiction’ – why some seek solace in illicit substances

Part 2: Many pushed into addiction by ‘toxic stress,’ says White Rock psychologist

Honks, sirens and thumbs-up at ‘Keep the RCMP in Surrey’ rally outside city hall

‘Many many Surreyites turned out supporting #keepthercmpinsurreybc,’ posted one protester

Proposed White Rock development a ‘nightmare’ for Elm Street neighbours

Density, traffic, loss of views among chief concerns of residents

Story of ‘A Mother’s Journey to Adoption’ told in book by first-time Surrey author

In the 1990s, Raj Arneja and husband Gurpreet adopted two children in India

Delta launches online engagement portal

“Let’s Talk Delta” offers variety of feedback methods including surveys, polls, forums and Q&A boards

B.C. records 62 new COVID-19 cases, two deaths since Friday

Province has just over 200 active cases

Cold and wet weather has corn farmers waiting across the Fraser Valley

Usually the crop is ready July 5-12 but it’s still a few more days from perfection, says local farmer

Canadians torn on scaling back COVID-19 benefits to save money: poll

Of those surveyed, 78 per cent said they were worried about the size of the deficit

Hotel rooms for B.C. homeless too hasty, NDP government told

Businesses forced out, but crime goes down, minister says

Wage subsidy will be extended until December amid post-COVID reopening: Trudeau

Trudeau said the extension will ‘give greater certainty and support to businesses’

B.C. government prepares for COVID-19 economic recovery efforts

New measures after July consultation, Carole James says

COVID-19 exposure on Vancouver flight

The Air Canada 8421 flight travelled from Kelowna to Vancouver on July 6

Double homicide investigation leads Vancouver police to Chilliwack

A VPD forensics unit was in Chilliwack Saturday collecting evidence connected to East Van murders

VIDEO: Former Abbotsford resident giving away $1,000

Langley native Alex Johnson creates elaborate treasure hunt to give away cash

Most Read

l -->