Fraiche Living’s Tori Wesszer inspires

Fraiche Living’s Tori Wesszer inspires

Influencer and cookbook author connects with followers

  • Mar. 23, 2020 7:30 a.m.

Words by Toby Tannas Photography by Darren Hull

When Tori Wesszer greets me at the periwinkle-blue front door of her West Kelowna home, I feel like I already know her. As one of her 171,000 followers on Instagram, I’ve logged a lot of hours watching and learning from this dynamo. Tori has cooked up a huge audience by following her passion for food.

“There’s so much joy in feeding people,” she says with a smile. “Food is love. It brings such a huge amount of pride and satisfaction when we can feed someone.”

A dietitian by trade, Tori is emerging as one of Canada’s top lifestyle influencers. Her Fraiche Living blog and Instagram account inspire thousands of people daily. Fraiche Food, Full Hearts, Tori’s newly published cookbook (created with cousin Jillian Harris), is climbing the bestseller lists and she’s just about to launch a new meal-planning tool on her website.

“I want to help people get a healthy meal on the table. Feeding your family a good, balanced meal that you can all eat together around the table is achievable.”

Tori’s wizardry in the kitchen began at a young age.

“When I was a kid I just loved reading cookbooks. My parents would have friends over and I would cater their parties at 12 years old, just because it was fun.”

Tori is still having fun in the kitchen despite the fact her passion has become her full-time job.

“My mom jokes with me and asks me all the time how I can still like cooking dinner, but I do,” she laughs. “I’m very aware of keeping the passion alive. I never want it to feel like a job.”

When she’s not dreaming up new recipes or testing them in the kitchen, Tori and her team are busy writing, photographing and planning content for the blog.

“It’s more difficult than I thought it was going to be,” she admits. “When I started I thought, ‘How hard could it be to blog?’ Turns out there is a lot to it, which ultimately is part of the journey and the joy.”

As a mother of two young boys, Tori loves and appreciates the flexibility of working from home. She admits, however, that a healthy balance between work time and personal time is a new thing for her.

“The boundary thing has been a bit tricky for me. Up until very recently, I would put my kids to bed and then go back to the computer and work until I got tired. Sometimes that was at two or three in the morning.”

Hiring a small team, including a business manager, has helped put more structure into Tori’s work days. There’s another side to the business, though, that’s definitely not nine to five. A successful influencer must have a strong connection with their audience.

“Part of my work is sharing my personal life,” she explains. “People want to see a connection, something that inspires them.”

A big part of Tori’s appeal is her openness. Through Instagram stories, fans get a behind-the-scenes glimpse of her life at any hour of the day. They see into her home, her family life and her friendships, and sometimes it gets really personal.

“You have to show some of the realness, you have to be a bit vulnerable, you have to show what your life is about, otherwise I don’t think there would be too much for people to connect to.”

Tori’s ultimate goal is to inspire people. Her hope is that Fraiche Living fans feel inspired to simplify and beautify their lives. She’s very clear about one thing: she never wants to give the impression that her life is perfect.

“We are living in a really crazy society. We’re surrounded on social media with pictures of perfection, homes that look perfect, kids that never fight. It’s just not realistic.”

A scroll through the Fraiche Living website and Instagram feed is a feast for the eyes: dreamy, delicious — dare I say “perfect?” — photos of food, family, fashion and décor.

“We do our best to make the pictures look the best we can, there’s no doubt about that,” she concedes. “But what you see in the grid should be taken as something to inspire you. It’s not in any way an indication that that person’s life looks like that all the time.”

Tori offers to show me her basement as an example of “real life” with two boys. (For the record, it’s a bit messy!)

She appears on camera without make-up, she’s open about having rough days and she shares heart-wrenching “mommy” moments.

“A life well lived comes in so many shapes and forms. I feel passionate about that. I have down days where I nitpick myself. I know most women do. I’m so thankful to have a great support system.”

Tori always makes time to connect with her husband Charles. It’s not surprising they most often meet in the kitchen.

“Charles is a really great cook. It’s really nice to have someone in my life who understands what drives me and shares that passion. Our idea of a great night is cracking a bottle of wine, and then we put Frank Sinatra on and cook together.”

In the learn-as-you-go world of social influencers, Tori is becoming a star. She’s relatable, she cares, she’s got passion and drive. You definitely get the sense she’s just getting started.

“I have this massive gratitude to be honest and it makes me emotional. I love what I’m doing and there’s so much more I want to do.”

fraicheliving.com

Story courtesy of Boulevard Magazine, a Black Press Media publication

Like Boulevard Magazine on Facebook and follow them on Instagram

Food

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Tavisha Kochhar sews masks for her fundraising campaign, July 25, 2020. (Aziz Ladha photo)
PHOTOS: Call for Surrey COVID-19 submissions tops 300

Collection ‘highlights remarkable ingenuity, resilience, spirit’ during pandemic

White Rock RCMP conducted a point-in-time homelessness count on April 16 and 17, 2021. (White Rock RCMP photo)
Majority of White Rock’s homeless more connected to Surrey: RCMP report

Two-day count conducted in April located four unsheltered individuals; officers identify 24 overall

Fraser Health held a COVID-19 vaccine clinic at Gurdwara Dukh Nivaran Sahib in Surrey, which would be in what the BCCDC refers to as the Panorama community, on Friday, May 7, 2021. Roughly 400 people pre-registered to get their vaccine the week before. (Photo: Lauren Collins
Surrey communities recording more COVID-19 cases also seeing lower vaccination rates

Those same communities were highlighted in the SPEAK survey, which highlighted disparities in the city

Twenty-nine staff members at Sunrise Poultry Processors Ltd. in Newton have tested positive for the virus, according to an information bulletin from Fraser Health Saturday (May 8). The health authority issued a 10-day closure order, effective May 7. (Image: Google Maps)
29 staff test positive for COVID-19 at Surrey poultry processing plant

Meantime, outbreak over at Surrey Memorial Hospital

The College of Massage Therapists of B.C. says Van (William) Dinh, a registered massage therapist in Surrey and Langley, has had his licence suspended while an inquiry committee panel investigates allegations of sexual misconduct. (Unsplash photo)
Surrey massage therapist suspended amid sexual misconduct investigation

CMTBC received complaint Van (William) Dinh allegedly exposed ‘sensitive areas of the patient’s body’

(The Canadian Press)
Trudeau won’t say whether Canada supports patent waiver for COVID-19 vaccines

‘Canada is at the table to help find a solution’

A map showing where the most number of cases were recorded from April 23 to 29. This map, revealing a breakdown of infections by neighborhood, was pulled from a data package leaked to the Vancouver Sun last week (and independently verified).
36 Abbotsford schools flagged for COVID-19 exposures in the last 2 weeks, shattering record

Clearbrook Elementary recorded an ‘exposure’ on all 11 school days

Canada’s chief public health officer is reminding Canadians even those who are fully vaccinated are not immune from transmitting the COVID-19. THE CANADIAN PRESS/Adrian Wyld
Canada’s top doctor warns full vaccination does not equal full protection from COVID-19

Post-inoculation, Theresa Tam says the risk of asymptomatic infection and transmission is far lower but not obsolete

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

The dash cam footage, taken May 7 at 8:18 a.m. belonged to the driver of a southbound vehicle that recently travelled out of the tunnel. (Reddit/Screen grab)
VIDEO: Dash cam captures dramatic rollover crash on Highway 99

Only one person sustained injuries from the collision, says B.C. Ambulance Services

Chevy stranded on a ledge above a rocky canyon at Mimi Falls near Logan Lake, April 28, 2021. (Photo credit: Margot Wikjord)
Police officer and fire chief team up in risky rescue of stranded dog near Logan Lake

Chevy, a rescue dog, needed rescuing again after getting stuck on a ledge above rocky canyon

Police were on the scene of a fatal shooting in Abbotsford. (Black Press Media files)
B.C. government to give more than $8 million for programs to curb gang violence

221 not-for-profit projects led by local governments and school districts among others will receive a one-time grant

Vancouver Giants earned a 6-2 victory over the visiting Kelowna Rockets Friday night, May 7, in Kamloops (Allen Douglas/special to Langley Advance Times)
VIDEO: Vancouver Giants down Kelowna Rockets 6-2

Two short-handed goals for Langley-based team

Most Read