In the 35 years that Mark Nagra has been in the furniture and mattress business, one product has stood out above all the rest: the Pure Energy Mattress.
“I’ve yet to see any other mattress like it, with its premium quality materials, a strong warranty and hundreds of positive reviews and testimonials from local customers getting better sleeps and having less pain. Some of our customers are actually off pain medications thanks to this mattress, and you can see their video testimonials at ironmanmattress.ca,” says Mark, co-owner of WR Mattress Gallery in South Surrey. “It’s one of the best products I’ve carried in 35 years, and it’s meant a lot to our business.”
This month, Mark is celebrating the Pure Energy Mattress’ 12 years in Canada with a look back at how it all began… and a special ‘Win Your Mattress’ giveaway.
First in Canada offering Pure Energy Mattress
It all started when three athletes in the Seattle area learned about CELLIANT, a high performance fibre clinically proven to increase tissue oxygen levels. Two of these athletes worked in the mattress industry, and developed the T3 Recovery Mattress with CELLIANT and CELLITEX recovery latex (exclusive to this brand), which they showcased at the massive Las Vegas Market.
READ MORE: From Parksville to Vegas for… mattress and furniture shopping?
These mattresses were the Ironman Official Sleep Product, and now are called the Pure Energy Mattress, made in BC.
The president of a BC mattress factory saw the product in Las Vegas, and started making plans to bring the mattress to Canada. That’s when he approached Mark, who already had a reputation of selling a high volume of high quality mattresses at WR Mattress’s sister store, M&N Mattress and Sofa Gallery in Parksville.
“Out of every store in Canada they approached M&N first! But before I’d agree to carry it in my stores I asked a lot of questions about the science behind it,” he says. “All of the studies were from reputable North American universities, with impressive findings on reduced pain, improved circulation for diabetics and non-diabetics. After learning about the construction, warranty and other aspects, those studies were all I had to see. I wanted them on our floor A.S.A.P. Since then, updated studies from many universities have shown improved recovery, improved athletic performance, balanced body temperature and many other potential health benefits.”
Mark offered feedback on the design, including removing toxic memory foam layers and adding extra Talaly latex layers to make the mattress cleaner, more durable and more breathable. Twelve years later, over 4000 Canadians are sleeping on Pure Energy Mattresses, and they continue to refer friends and family for a better quality sleep.
Among the hundreds of positive reviews, testimonials and happy customers is NHL player Bo Horvat, who returned for a second mattress so he could have a good sleep in both of his homes.
“We could have not imagined what a difference a comfortable mattress could make. We’re already dreading being away from our beloved mattress as we’re going on a trip. Once again thank you!!!” writes Christina K.
“Just wanted you to know how much my Pure Energy bed has helped me over the last year. I had spinal surgery and honestly, I missed my bed. When I could finally use it again I felt so much better, and it sure has helped with my recovery,” writes Gillian R.
Fall in love with the Ironman/Pure Energy Mattress
- Premium materials: Natural Talalay and Cellitex recovery latex.
- Warranty: Mattresses come with a 15, 20 or 25 year warranty and offer repair or replacement on sagging in excess of three-quarters of an inch on Classic Plus and Natural Series (industry standard is one-and-a-half inches).
- Certified Class 1 Medical Device: Certified by Health Canada as a Class 1 Medical Device for improved sleep, thermoregulation, improving cell function and more.
- Made in BC: Like all of WR Mattress gallery mattresses, the Pure Energy Mattress is made in BC. Most of WR’s products are made in Canada, with the majority coming from BC.
- 3 styles to suit your budget and sleep needs: Choose from full latex, foam core with latex top, or a flippable full latex with CELLIANT on both sides with different firmness levels. There’s also a more budget-friendly option with springs, latex and CELLIANT technology in the mattress cover.
To celebrate 12 years with the Pure Energy Mattress, WR Mattress Gallery is offering a ‘Win Your Mattress’ Giveaway! One customer will win back a refund of $2,000 of their purchase, between May 1 to June 30, 2023. Pure Energy mattresses start at $1,499 and queens start at $1,999.
Visit WR Mattress Gallery at the corner of 152nd Street and 24th Avenue in South Surrey. Learn more at wrmattress.com and ironmanmattress.ca.