‘Adult toilet training’ to fight flushed wipes

Metro Vancouver tries humour tactic on icky problem of clogged sewers (with video)



Metro Vancouver hopes toilet humour will be a better weapon than gross-out reality in persuading residents to stop flushing disposable wet wipes that clog the sewers.

The regional district is testing a new public education campaign, rolling out in Pitt Meadows first, that calls itself “your guide to adult toilet training.”

It features supposedly helpful tongue-in-cheek tip cards like “check for tp before you pp”, “bathrooms: not a good place for a selfie” and “don’t flush keys or cellphones” alongside a more frequent message: “never flush wipes.”

An informative video goes further, cautioning against flushing other “unflushables” – such as tampons, dental floss and hair – in fact anything other than the “fellowship of the throne: pee, poo and toilet paper.”

Jammed sewer pipes and pumps have been a growing headache and Metro says it’s already cost $100,000 so far this year to pry out twisted masses of the wipes that are often marketed as flushable.

But nobody wants to see the icky reality inside the sewers, said Metro corporate communications manager Larina Lopez, hence the decision to go funny.

Lopez said a survey found most wipes being flushed are personal hygiene wipes used by women in bathrooms, not baby wipes.

Women will therefore be the $85,000 campaign’s main target, she said, with ads in public washrooms and in other media, as well as a roving pink port-a-potty to emphasize the message.

If it works in Pitt Meadows – the regional district will measure if fewer wipes end up stuck in the pump station that serves that area – then expect the campaign to roll out across the region. Meanwhile, the pitch can be found at neverflushwipes.ca.

 

Just Posted

Lost a ring? This White Rock man will find it for you

Chris Turner founded The Ring Finders, an international directory of metal detector hobbyists

PHOTOS: Family Day celebrated at Historic Stewart Farm

Youngsters participate in some old fashioned fun

Clayton’s little neighbourhood libraries are open for business

’Take a book, leave a book’ initiative aims to bring Clayton residents closer together

Trudeau’s principal secretary, Gerald Butts, resigns amid SNC-Lavalin furor

Butts categorically denies the accusation that he or anyone else in the PMO improperly pressured former attorney general Jody Wilson-Raybould

Poverty coalition has high hopes for B.C. poverty reduction strategy

Funding allocation expected to be released with 2019 budget

‘How did we get here?’: B.C. mom of transplant recipient worries about measles outbreaks

Addison, 7, cannot get a live vaccine because she has a heart transplant

NDP Leader Jagmeet Singh calls for public inquiry over SNC-Lavalin questions

Vancouver member of Parliament Jody Wilson-Raybould resigned from cabinet last week

Canadian airlines waiting for guidance from Ottawa over X gender option

Major U.S. airlines said they will change their process so passengers can identify themselves along non-binary lines

UPDATE: Plane flips over at Pitt Meadows airport

The pilot and lone occupant exited the aircraft on his own and uninjured.

Moose Hide campaign takes message to Canadian schools

Campaign launches new K-12 education platform

‘Violent’ B.C. man wanted on Canada-wide warrant

Prince George man with ties to Vernon sought by police

UPDATE: Rescue crews for 2 hikers caught up in possible avalanche on Mount Seymour

North Vancouver RCMP say they don’t know what the nature of the call is yet

Most Read

l -->