‘Adult toilet training’ to fight flushed wipes

Metro Vancouver tries humour tactic on icky problem of clogged sewers (with video)



Metro Vancouver hopes toilet humour will be a better weapon than gross-out reality in persuading residents to stop flushing disposable wet wipes that clog the sewers.

The regional district is testing a new public education campaign, rolling out in Pitt Meadows first, that calls itself “your guide to adult toilet training.”

It features supposedly helpful tongue-in-cheek tip cards like “check for tp before you pp”, “bathrooms: not a good place for a selfie” and “don’t flush keys or cellphones” alongside a more frequent message: “never flush wipes.”

An informative video goes further, cautioning against flushing other “unflushables” – such as tampons, dental floss and hair – in fact anything other than the “fellowship of the throne: pee, poo and toilet paper.”

Jammed sewer pipes and pumps have been a growing headache and Metro says it’s already cost $100,000 so far this year to pry out twisted masses of the wipes that are often marketed as flushable.

But nobody wants to see the icky reality inside the sewers, said Metro corporate communications manager Larina Lopez, hence the decision to go funny.

Lopez said a survey found most wipes being flushed are personal hygiene wipes used by women in bathrooms, not baby wipes.

Women will therefore be the $85,000 campaign’s main target, she said, with ads in public washrooms and in other media, as well as a roving pink port-a-potty to emphasize the message.

If it works in Pitt Meadows – the regional district will measure if fewer wipes end up stuck in the pump station that serves that area – then expect the campaign to roll out across the region. Meanwhile, the pitch can be found at neverflushwipes.ca.

 

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

White Rock Playhouse, Bell Centre lit up red in support of entertainment workers

Facilities across Canada participated in national Light Up Live movement on Sept. 22

Fraser Health lists COVID-19 exposures at two more Surrey schools

Fraser Health has created a new webpage listing COVID-19 cases in schools

Unofficial holidays: Here’s what people are celebrating for the week of Sept. 27 to Oct. 3

World Farm Animals Day, Drink Beer Day and Virus Appreciation Day are all coming up this week

UPDATED: Surrey RCMP make multiple arrests after reports of fight in Newton

Huge police response to reports of fight, possibly a gun, in the area of 82nd Avenue east of Scott Road

Father hopes journey to aviation-safety program inspires hope

Former South Surrey resident Greg Sewell hasn’t given up on quest to mandate older-plane retrofits

B.C. records 98 more COVID-19 cases, most in Lower Mainland

One new senior home outbreak, Surrey Memorial outbreak over

VIDEO: COVID won’t dampen Lower Mainland woman’s Halloween spirit

Langley’s Tanya Reid posted video offering suggestions of how trick-or-treating might look for her

PHOTOS: 2nd calf in a month confirmed among Southern Resident killer whale pod

Center for Whale Research said they will eagerly await to observe the calf to evaluate its health

97 distressed horses, cats and dogs seized from farm in Princeton

RCMP assisted as BC SPCA executed search warrant

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

$250K reward offered as investigation continues into Sea to Sky Gondola vandalism

Police also asking for specific footage of Sea to Sky highway around time of incident

Trudeau ‘disappointed’ by RCMP treatment of Sikh officers over mask issue

World Sikh Organization of Canada said taking Sikh officers off the front lines constitutes discrimination

Liberals reach deal with NDP on COVID-19 aid bill, likely averting election

NDP and the Liberals have reached an agreement on COVID-19 sick-leave

Most Read