A new campaign put forward by the BC Construction Association (BCCA) and its Builders Code partners work to decrease worksite harassment by saying “don’t be a tool.” (Screenshot)

B.C. anti-harassment campaign says ‘Don’t be a tool’

In honour of BC Construction Month, a new campaign addresses worksite harassment

A new campaign put forward by the BC Construction Association (BCCA) and its Builders Code partners is telling workers, “don’t be a tool” in honour of BC Construction month.

The humorous campaign aims to address worksite bullying, hazing and harassment often seen on construction sites.

Part of the campaign includes short, animated videos of bullying situations described by tradespeople across B.C. The videos aim to help change the conversation in an industry that is 95 per cent male.

READ MORE:New role created to mediate on-site harassment for construction employers

“There’s no question that the 180,000 tradespeople in BC’s construction workforce will recognize the real-life situations that informed this campaign,” said Chris Atchison, President, BCCA in a statement. “Our industry is keen to be more diverse across all demographics including age and gender, and while most employees are well aware of the behaviour that’s expected of them by their employers, you could say we’re working to remove all doubt about what’s acceptable on a worksite.”

ALSO READ:Four per cent of Canadian women report being sexually harassed in the workplace

The #DontBeATool campaign will be shared across social media templates as a part o the Builders Code’s initiation to set a better baseline code of conduct at construction sites.

“Right now, there are so many campaigns competing for our attention around the themes of workplace conduct, sexual harassment and gender equality that we needed to create something that would break through all the clutter and get noticed,” said Morgan Tierney, Managing Partner of Rethink, the communications agency which created the campaign.

“Using our cartoon character ‘tools’ allows us to look at a serious problem through an exaggerated, lighthearted lens, making the whole issue more approachable.

To learn more you can visit builderscode.ca

vnc.editorial@blackpress.ca


Send a Tweet: @NicoleCrescenzi

Like us on Facebook  

Just Posted

Semiahmoo students to raise awareness about acid throwing

The Grade 11 students are to host a fundraiser for victims

Maritimers bring taste of Atlantic Ocean to South Surrey

Maritime Seafoods owner says they cut out the middleman

VIDEO: Surrey Vaisakhi Parade floods Newton streets

Hundreds of thousands of people attended the annual event

Setting the stage for emerging performers

Variety fundraiser and ongoing open-mics showcase local talent

VAISAKHI EXPLAINED: Founding of the Khalsa was a seminal event in Sikh history

There are five K’s – articles of faith – worn by baptized Sikhs

‘No answers:’ Canadians react to Sri Lanka bombings that killed hundreds

The co-ordinated bomb attacks killed at least 207 people and injured 450 more on Easter Sunday

RCMP confirm witnesses say body found at Kelowna’s Gyro Beach

Police tape is blocking part of the beach and several RCMP officers are on scene.

Police say ‘no major incidents’ at 4/20, Vancouver Park Board assessing

The first smoke-out held since legalization saw 60,000 people at Vancouver’s Sunset Beach

VIDEO: Langley firefighters spend hours battling blaze in vacant home

Cause of the late-night fire in Willoughby is still under investigation

B.C. fire department rescues kittens

Enderby homeowner not aware kittens in wood pile near garbage pile fire that got out of hand

RCMP looking for witnesses to four-vehicle crash in Burnaby

Police suspect impaired driving was a contributing factor

QUIZ: How much do you know about Easter?

Take this short quiz and put your knowledge to the test

B.C. VIEWS: NDP’s lawyer show is turning into a horror movie

Court actions pile up over pipelines, car insurance, care aides

Most Read

l -->