(Black Press Media files)

Health Canada tightens marketing requirements for opioid prescriptions

In the first half of 2018 alone, 2,066 people across Canada died as a result of opioid overdoses

The federal government is adding more restrictions on how opioids can be marketed in Canada.

The move, announced Monday, comes as the country has seen more than 9,000 overdose-related deaths between January 2016 and June 2018.

In the first half of 2018 alone, 2,066 people across Canada died as a result of opioid overdoses.

B.C. has been the province hardest hit by the crisis: in 2018 alone, 1,489 died as a result of overdoses, with fentanyl to blame for 85 per cent of the deaths.

The new Health Canada guidelines state that all pamphlets, ads and marketing materials for opioids sold in Canada must only contain federally-approved statements.

The statements must all come verbatim from the Health Canada authorized product monogram and “convey the benefits and risks of opioids in a balanced way.”

The new rules apply to all Class B opioids equal to or stronger than morphine.

The announcement coincided with the launch of an online portal to stop the “illegal marketing of drugs and devices,” and months after Health Canada began requiring warning stickers on opioid prescriptions

READ MORE: Health Canada to require warning stickers on all opioid prescriptions

READ MORE: B.C. opioid overdoses still killing four people a day, health officials say

“I am deeply concerned by the ongoing opioid crisis, which is affecting Canadians from all walks of life. I recognize that advertising can influence the prescribing practices of health care professionals,” said federal Health Minister Ginette Petitpas Taylor.

“Today’s announcement will help us to ensure that health professionals are getting only factual information about these products, so that they can provide the best possible support to their patients.”


@katslepian

katya.slepian@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Police watchdog investigating after pedestrian struck and killed in Surrey

IIO investigating after male killed in crash shortly after being released from police custody

Surrey Mounties say 40 intoxicated teens found on ‘party bus’ in Newton

Police received tip teens and young adults were drinking on party buses and limousines in Strawberry Hill

PHOTOS: Players putt their way to Las Vegas at Surrey MSOP tournament

Two-day regional qualifier held at Eaglequest Coyote Creek

Electric car-share company to bring 2,000 vehicles to Surrey/White Rock

SUMO is to launch next year with 150 vehicles, and increase to 2,000 by 2022

B.C. cabinet minister denies that Surrey mayor’s friend attended government meeting

Surrey councillor questions Vancouver businessman Bob Cheema’s involvement in official meeting

VIDEO: Drone footage documents work to free salmon at Big Bar landslide

Video shows crews working to remove rocks and wood, and transporting salmon by helicopter

Defense says burden of proof not met in double murder case against Victoria father

Closing statements begin in trial for man accused of killing daughters Christmas 2017

B.C. dog breeder banned again after 46 dogs seized

The SPCA seized the animals from Terry Baker, 66, in February 2018

Three dogs found shot dead in Prince George ditch

The three adult dogs appeared to be well cared for before being found with gunshot wounds, BC SPCA says

Vancouver police could be using drones to fight crime by end of year

The police department has already purchased three drones, as well as three others for training

Grand opening of Molson Coors Fraser Valley Brewery at Chilliwack cause for celebration

Ribbon-cutting with dignitaries, Molson brass and family marked the official grand opening

Rick Mercer calls out Conservative candidate in B.C. for fake meme

‘Not true. All fake. Please Stop,’ tweeted Rick Mercer in response

Bear killed in Kimberley after chasing girl, wreaking havoc on town

This particular brown-coloured bear has been the subject of many calls this summer; very food habituated, CO says

Powder the muskets, zombies are coming!

Fort Langley National Historic Site offers up A Survivalist’s Guide to a Zombie Apocalypse, Sept. 28

Most Read

l -->