‘Ladies and gentlemen’ a phrase of the past on board some Canadian airlines

Canadian officials permit travellers to choose gender designations outside traditional ‘male,’ ‘female’

Several Canadian airlines have scrubbed the phrase “ladies and gentlemen” from their in-flight announcements — or are considering the change — replacing the gendered language with non-binary terminology as part of a broader shift toward corporate inclusivity.

Air Transat said in an email it has stopped using the salutation as well as its French equivalent, “Mesdames et messieurs.” Air Canada says it will do likewise, amending its on-board announcements “to modernize them and remove specific references to gender.”

WestJet Airlines Ltd. and Sunwing Airlines Inc. still include the time-worn phrase in their in-flight announcements, but say they are mulling an edit.

“As our current announcements refer to guests as ladies and gentleman, we are taking this time to evaluate announcement updates for future inclusion,” said WestJet spokeswoman Morgan Bell in an email.

“We embrace all cultural, religious, racial, ability, gender, age, and sexual orientation dispositions,” wrote a Sunwing spokeswoman, saying the airline has received no negative feedback on the greeting. “However, we will certainly take this into account when we are re-evaluating our procedures in the future.”

In February, major U.S. airlines said they would change their ticketing process so that passengers can identify themselves along non-binary lines, representing a victory for advocates of transgender recognition.

United Airlines announced in March that it would become the first American carrier to offer non-binary gender options across its booking channels, allowing customers to go by the honorific, “Mx.,” and identify themselves as male (M), female (F), undisclosed (U) or unspecified (X), so long as it corresponds to their passport or I.D.

American Airlines, Delta, British Airways and Air New Zealand have all pledged to provide similar options.

ALSO READ: Air Canada, WestJet expected to take financial hit from 737 Max 8 ban

Canadian officials followed their U.S. counterparts in June, permitting travellers to choose gender designations outside the traditional “male” and “female” categories on their passports and federal identification documents by opting for an X rather than M or F.

York University linguistics professor Sheila Embleton called the changes “a logical step” in the march toward equity and inclusion.

“I think it’s all just part of wanting people to feel more welcome,” she said.

Embleton said a quick cost-benefit analysis could show little downside to the change in terms. “It’s not like I’m going to get on the plane and say, ‘Hey, they used to call us ladies and gentlemen. What’s this newfangled, ‘Hello, everyone?’”

The phrase may also carry outdated connotations of formality and, with the word “ladies,” subordination, she added.

“It sounds a bit old-fashioned, almost…I can remember lots of times in the past when a speech would begin with that. But now, pretty seldom.”

Some observers warned of “woke-washing” — superficially adopting the latest progressive attitude as part of a corporate marketing strategy.

“There’s always that fear that there’s actually not systemic changes, there’s just these surface changes. But I think the surface changes are the start to something else. Or at least that’s the hope,” said Julia Sinclair-Palm, an assistant professor at Carleton University’s Institute of Interdisciplinary Studies.

“It’s a move towards recognizing gender diversity, but there’s still a lot of work to be done,” she said.

Not everyone is impressed. Helene Montreuil, a lawyer and trans advocate based in Quebec City, said the drive to embrace a myriad of identities may “go overly far.”

“It’s like when we talk about LGBT, and now it is LGBTQ2S+…the acronym is very long now. You will always forget someone. Is it necessary to do that?” Montreuil asked.

“In my case, I changed from male to female. I don’t care if they call me ‘everyone.’ But I prefer to be called ‘lady’ or ‘Ms.’ than ‘everyone.’”

Complications could also arise on foreign turf. “For example in Saudi Arabia, arriving with a passport with an X inside, I don’t know how they will treat me. That’s a problem,” she said.

Christopher Reynolds, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Call for better security follows fuel thefts at South Surrey Park & Ride

White Rock man says someone used a drill to drain his fuel tank Wednesday

‘Stuff the Sleigh’ event aims to collect 5,000 Christmas toys for Surrey children

The Surrey Central Lions Club event will support the Surrey Christmas Bureau

Surrey kidnapping suspect still at large

Meaz Nour-Eldin is wanted in a 15-month-old Surrey kidnapping and assault case

Surrey RCMP seeking help to find man missing since Nov. 7

Hyung ‘John’ Lee was last seen in the 13300-block of Old Yale Road

VIDEO: B.C. couple creates three-storey ‘doggie mansion’ for their five pups

Group of seven, who Kylee Ryan has dubbed as the ‘wandering paws,’ have a neat setup in Jade City

MacKinnon powers Avs to 5-4 OT win over Canucks

Vancouver battled back late to pick up single point

Paul Bissonnette joins Vancouver Warriors after tweeting he could walk on to an NLL club

Bissonnette will join the Warriors for their final week of training camp at Rogers Arena

Port Alberni mom takes school district to court over Indigenous smudging, prayer in class

Candice Servatius, who is an evangelical Christian, is suing School District 70

Body found after SUV found fully engulfed in flames in Abbotsford field

The Integrated Homicide Investigation Team have been called in

Family of B.C. man killed in hit-and-run plead for tips, one year later

Cameron Kerr’s family says the driver and passengers tried to cover their tracks

Princeton couple pays for dream vacation with 840,000 grocery store points

It’s easy if you know what you are doing, they say

Chilliwack family’s dog missing after using online pet-sitting service

Frankie the pit bull bolted and hit by a car shortly after drop off through Rover.com

B.C. wildlife experts urge hunters to switch ammo to stop lead poisoning in birds

OWL, in Delta, is currently treating two eagles for lead poisoning

Most Read

l -->