Markita Kaulius helps launch the annual Project Red Ribbon Campaign at Surrey City Hall on Monday. Kaulius' daughter Kassandra was killed by a drunk driver.

MADD launches seasonal campaign in Surrey

Project Red Ribbon aims to prevent impaired driving during the holiday season.

With the holiday season just around the corner, MADD Metro Vancouver has officially launched its annual Project Red Ribbon campaign to prevent impaired driving.

The Campaign kicked off today at Surrey City Hall with Mayor Dianne Watts and Bob Rorison, executive director of MADD Metro Vancouver, in attendance. Also on hand was Markita Kaulius, whose daughter Kassandra was killed by a drunk driver in 2011.

“The little red ribbon packs a big message,” said Rorison. “It reminds people to plan ahead for a safe ride home if they’re going to be drinking. It reminds people that impaired driving puts lives at risk. It reminds people that the deaths and injuries resulting from this violent crime are needless and totally preventable.”

MADD Metro Vancouver is asking everyone to help make this holiday season safe from impaired driving and offers the following tips:

• Plan ahead when you know you’ll be drinking. Take a cab or bus, arrange a designated driver or plan to stay over.

• Never drive impaired or ride with an impaired driver.

• If you see a driver you suspect is impaired, call 911 to report it to police. The call you make could save a life.

“Project Red Ribbon continues to effectively raise awareness about the importance of drinking responsibly and finding alternative rides home,” said  Watts. “By wearing red ribbons, we demonstrate our commitment to road safety in our community.”

Project Red Ribbon runs from Nov. 1 to the first Monday after New Year’s Day. During this time, MADD Metro Vancouver will be out in the community asking residents of Metro Vancouver to tie a red ribbon to their vehicles, key chains, purses, briefcases or backpacks. The red ribbon is a symbol of a person’s commitment to drive safe and sober during the holiday season, and a reminder to other motorists to do the same.

The red ribbon serves as a tribute to those who have been killed or injured as a result of impaired driving. Every year, between 1,250 and 1,500 people are killed and more than 63,000 injured in impairment-related crashes.

Ribbons can be requested from the MADD Metro Vancouver Chapter by emailing maddvancouver@gmail.com or calling 604-515-9212.

Just Posted

Semiahmoo advances to B.C. peewee hockey final against Burnaby Winter Club

Ravens to square off against only team to defeat them during provincial tournament

Surrey RCMP hunt for robbery suspect after woman threatened while using ATM

Police say a man demanded a woman withdraw money from her account while threatening her with a weapon

SOCCER: A Surrey coach recalls Alphonso Davies’ rise, days after his first goal for Bayern Munich

Injury may prevent the budding star, 18, from playing for Team Canada in Vancouver on Sunday

Tory MPs chant ‘cover up’ during federal budget delivery

Liberal government’s fourth budget delivered in House of Commons Tuesday, but nobody could hear it

Former South Surrey boxer relishing role on Riverdale

Peninsula resident Darcy Hinds has recurring role on popular CW series

VIDEO: Can you believe it? This B.C. hill pulls cars backwards up a slope

Sir Isaac Newton had clearly never been to this Vernon anomaly when he discovered gravity

Canucks hang on for 7-4 win over Senators

Horvat nets 2 for Vancouver

European, Canadian regulators to do own review of Boeing jet

Air Canada plans to remove the Boeing 737 Max from its schedule at least through July 1

Prime minister defends Liberal budget measures as sales effort gets underway

Conservatives under Andrew Scheer say it’s a spree funded by borrowing against the future

Mayor meets with B.C. health minister on homeless taxi transfers

Two homeless people were discharged from Surrey Memorial and sent to a Chilliwack shelter

Teacher reprimanded for conduct towards special needs student

Alan Stephen Berry told vice principal he did not have time to use positive strategies

‘Full worm super moon’ to illuminate B.C. skies on first day of spring

Spring has sprung, a moon named in honour of thawing soil marks final super moon until 2020

Having phone within sight while driving does not violate law: B.C. judge

The mere presence of a cell phone within sight of a driver is not enough for a conviction, judge says

Fraser Health under fire again for taxiing homeless man from Langley to Hope

Patient sent to Hope shelter because a spot in the man’s home community couldn’t be located

Most Read

l -->