New Fraser Health poster campaign raises awareness of opioid overdoses

Stark posters warn of overdose dangers to be displayed at transit stops, bars and restaurants aimed at recreational drug users

SURREY, B.C. – Fraser Health has launched a poster ad campaign bolstering its ongoing drive to raise awareness of what it says is the overdose crisis in British Columbia.

The posters will be displayed at transit stops, bars and restaurants, and are aimed at recreational and regular drug users, their families and friends.

One message on the  stark, black and white posters says: “If you use drugs: Have a plan. Go slowly. Use with a buddy. Carry naloxone.”

The posters also offer instructions for anyone finding an overdose victim, directing them to call 911, start emergency breathing and use naloxone, which can reverse the effects of an opioid overdose.

Fraser Health says in a news release that it is confident about the effectiveness of the campaign because the posters were tested in focus groups of regular and recreational drug users.

In April, B.C.’s provincial health officer declared a public health emergency linked to the soaring number of opioid overdoses, and the declaration remains in effect.

Dr. Victoria Lee, Fraser Health’s chief medical health officer, says the poster campaign is an extension of the health authority’s ongoing public awareness campaign, but she says much more has been done to fight overdose deaths.

“We’ve created new substance-use beds to provide safe and supportive environments for people (who) require additional support on their road to recovery,” Lee says in the release.

Over the last 12 to 18 months, Fraser Health has opened 50 new substance-use beds, including a three-bed program for youth and a 12-bed facility for women who are pregnant or have newborns.

A further 97 beds are slated to open by 2017 across the region, which stretches from Burnaby, through Surrey to White Rock and east to Hope.

The announcement of the poster campaign and the update on available substance-use beds comes as Fraser Health prepares to mark International Overdose Awareness Day on Aug. 31.

The Canadian Press

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Influx of cross-border visitors to Peace Arch Park sparks concern COVID-19 could spike

Police, parks officials say patrols, education and signage have all been increased

Barn catches fire in Surrey

Fire department says ‘pressurized containers’ inside the structure

Facing changes together: Your community, your journalists

The COVID-19 pandemic has changed the world in ways that would have… Continue reading

What June 1 will look like at Surrey schools

High school students following a ‘tutorial model’ where they sign up through a set schedule of times

South Surrey church to host drive-thru food-donation station

Items dropped off to Mount Olive Lutheran Church to benefit Surrey Urban Mission program

Only four new COVID-19 cases, 228 active across B.C.

Health officials watching as activities ramp up

Feds looking at ways to reunite families amid COVID-19 border restrictions with U.S.

Some families with members of dual-citizenship have become separated due to the pandemic

Condition in kids with possible COVID-19 link being studied in Canada

This month, the U.S. Centers for Disease Control and Prevention issued an alert to doctors about MIS-C

‘I knew what he wanted’: Kootenay man spends hours in tree as black bear patrols below

Francis Levasseur is no stranger to the outdoors, but a recent run-in with a bear caused quite a scare

COVID cancelled their wedding plans, so they married on a BC mountaintop

Ceremony was live streamed to friends and family around the world

Trudeau acknowledges racial unrest in U.S.; ‘We also have work to do in Canada’

‘Anti-black racism, racism, is real; it’s in the United States, but it’s also in Canada,’ Trudeau says

State of Local Emergency declared for Boundary as communities brace for river flooding

Warm weather and heavy rain could cause sections of Kettle River system to swell beyond 2018 levels

Large cruise ships barred from Canadian waters until end of October: Garneau

Last year 140 cruise ships brought more than two million visitors to Canadian ports

Minneapolis cop who knelt on man’s neck charged with murder

Arrest comes after three days of protests, which escalated in violence as demonstrators torched a police precinct

Most Read

l -->