Privacy watchdogs say B.C.-based firm broke rules for political ads on Facebook

AggregateIQ provides election-related software and political advertising

An investigation by two Canadian privacy commissioners found that a Victoria-based firm broke privacy laws when it used and disclosed personal information in the province, the United States and the United Kingdom.

A joint report by the federal and B.C. privacy commissioners says AggregateIQ failed to ensure appropriate consent for its use and disclosure of the personal information of voters.

AggregateIQ provides election-related software and political advertising.

It has been linked to Cambridge Analytica, a now bankrupt company accused of improperly helping to crunch data for Donald Trump’s presidential campaign in the United States.

Federal privacy commissioner Daniel Therrien and B.C. commissioner Michael McEvoy found the company leveraged a Facebook audience feature that allowed advertisers to target certain users for political advertising.

READ MORE: B.C., federal privacy watchdogs to probe possible privacy breaches at Aggregate IQ, Facebook

Their joint report says AggregateIQ did not appropriately verify consent and individuals wouldn’t have expected their personal information to be disclosed to Facebook or that it would have been used for the purpose of political advertising.

The commissioners recommend, and AggregateIQ agreed, to implement measures to ensure it obtains valid consent in the future and that it delete all personal information that is no longer needed for legal or business purposes.

The Canadian Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

OBITUARY: Sherrold Haddad brought giant Canadian flag to Surrey car dealership, built community

‘An amazing man, business person and community leader,’ friend Bruce Hayne posted to Facebook

COVID-19: Daily update on the pandemic in Surrey, White Rock, Delta and beyond

MARCH 28: Delta council passes bylaw to fine people who don’t socially distance

White Rock council members stand by decision to close pier

Minimal push-back over closure to minimize chance of spreading COVID-19 virus

From lockdown in Italy to self-isolation in South Surrey

Like many returning citizens, Peninsula-raised James Bogart & Emily Schenk have a long journey ahead

B.C. is seeing the highest rate of COVID-19 recovery in Canada, and there’s a few reasons why

British Columbia was one of the first to see rise in COVID-19 cases, and has also switched up testing

B.C. Ferries passengers staying away, as asked, during COVID-19 pandemic

Ferry corporation says ridership down 70-80 per cent over the last week and a half

Sewers stitch masks to free up supplies for front-line health-care workers

“We have little old ladies sewing up a storm,” said Joan Davis

Experts weigh in on best handling of groceries during COVID-19 pandemic

Study suggests the virus can live for up to 24 hours on cardboard and up to three days on plastic

COVID-19 world update: Enforceable quarantine in NYC?; France orders 1 billion masks

Spain warns EU’s future at stake; New York governor calls Trump’s idea ‘federal declaration of war

Blue ribbons popping up along streets in Abbotsford in praise of B.C. healthcare workers

Healthcare worker’s family starts local trend of morale support

Earth Hour 2020 kicks off online Saturday night

Action moves online due to COVID-19

B.C. COVID-19 cases rise 92 to 884, one more death, 81 in care

Outbreak action underway in 12 long-term care homes

B.C. veterinarians want to smooth the fur of COVID-19-worried pet owners

Vets expect to continue giving your fur buddies the help they need while social distancing

Most Read

l -->