People’s Party of Canada leader Maxime Bernier delivers an address at the PPC National Conference in Gatineau, Que. on Sunday, Aug. 18, 2019. THE CANADIAN PRESS/Justin Tang

Third-party buys billboard to promote Bernier’s anti-mass immigration stance

Advertising group True North Strong & Free Advertising Corp. paid for the billboards

Billboards with Maxime Bernier’s face and a slogan advocating against mass immigration cropped up Friday in several major Canadian cities.

The ads, which were seen in Halifax, Regina and Vancouver, prompt people to vote for the People’s Party of Canada and read “Say NO to Mass Immigration.”

A third-party advertising group, True North Strong & Free Advertising Corp., paid for the billboards.

According to a filing with Elections Canada, the third-party group is run by Frank Smeenk, the chief executive of a Toronto-based mining exploration company.

The group filed interim financial returns with Elections Canada that show it spent $59,890 on billboards in “select cities in Canada” and received $60,000 from Bassett & Walker International Inc., a company that specializes in the international trade of protein products.

Earlier this week, Smeenk declined to comment on the billboard beyond what appeared in the Elections Canada filing. The Canadian Press attempted to reach Smeenk again on Friday, but he did not respond.

ALSO READ: Maxime Bernier tells party faithful he will make it into the leaders’ debates

Similarly, messages left at Bassett & Walker were not returned.

The People’s Party of Canada also did not immediately respond to a request for comment Friday, but it said in a statement to other media it is not associated with the group that has put up the billboards and that they had not been in contact with the third party.

Bernier has advocated lower immigration to somewhere between 100,000 to 150,000 people per year, much lower than the current target of 330,800 for 2019 set by the federal government. He’s also said he would impose a values test on people trying to immigrate to Canada.

Local politicians in Halifax weighed in as images of the billboards spread Friday.

Nova Scotia Premier Stephen McNeil said on Twitter, “I welcome everyone to Nova Scotia — but I don’t welcome this negative, divisive tone.”

Local Liberal MP Andy Fillmore was more direct: “How about no to Maxime Bernier, instead,” he wrote. “There’s no place in Nova scotia for the PPC’s politics of fear (and) division.”

The purchase by the True North Strong & Free Advertising Corp. is the latest is a series of ad buys from third-party groups.

Before the start of the pre-election period June 30, several groups spent hundreds of thousands of dollars on TV advertising, notably during the NBA Finals.

Earlier in the summer, other billboards targeting Public Safety Minister Ralph Goodale popped up in his Regina riding, also the product of a third-party group, the Canada Growth Council.

Christian Paas-Lang, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Surrey council sends back 25-storey highrise proposal, asks for more height and density

Developer says it is ‘currently reviewing direction’ from mayor, council

PHOTOS: Surrey seniors band together at weekly jam sessions

‘My policy is to keep busy doing stuff like this, and you gotta have a smile doing it,’ one woman says

Student arrested at South Delta Secondary for alleged assault

The alleged assault occurred between two SDSS students on Wednesday, Sept. 18

Prospera and Westminster credit unions approved for proposed merger

Abbotsford- and Surrey-based companies now take matter to membership vote

Ocean Athletics takes aim at Project Play contest in quest for track resurfacing

South Surrey Athletic Park track ‘eight years behind it’s best-before date’ says club

VIDEO: B.C.’s famous cat Grandpa Mason has died

The story of the feral cat that started fostering kittens touched people around the world

Vancouver police get green light to use drones for investigations

Drones will be used to investigate motor vehicle collisions, crime scene analysis and more

‘Not acceptable’: Ad mistakenly suggests Abbotsford police endorse Liberal candidate

Jati Sidhu said advertisement only appeared for 30 minutes and was created by Montreal company

Trudeau seeks meeting with Singh to apologize for blackface, brownface photos

‘I will be apologizing to him personally as a racialized Canadian,’ Trudeau said Friday

Charges stayed against Alberta RCMP officer in alleged off-duty Whistler assault

Const. Vernon Hagen instead completed an alternative measures program

Indian teachers that inspired Super 30 movie talk about hope

Movie is based on international best-selling book by B.C. doctor

UPDATE: Abbotsford erases skate park graffiti mural honouring student killed in car crash

Many in community angry at city’s move after saying art wouldn’t be immediately removed

VIDEO: Fire destroys Williams Lake strip club targeted by past arson attempts

Diamonds and Dust Entertainment Lounge destroyed by fire, as well as New World Tea and Coffee House

Second bat found at Greater Victoria elementary school tests positive for rabies

Island Health confirms second rabies case, this time in Saanich

Most Read

l -->