Tourism White Rock has made a move uptown in order to increase visibility and exposure.
For more than five years, the Tourism Visitor Centre was located at the intersection of Russell Avenue and George Street, however, following the end of the lease on that location Dec. 31, the decision was made to move around the corner to 1459B Johnston Rd.
"The new Johnston Road storefront gateway location is a dream come true in terms of visibility and (will) maximize exposure to transient visitors travelling (and) entering our city through the uptown main corridor," Tourism White Rock director Betina Albornoz told Peace Arch News.
The two-year lease on the new location, which the city negotiated with Bosa Properties, is one more step in the growth of the organization, with the aim of better serving the community, she said.
While more visitors are relying on online searches when travelling, Albornoz notes that the tourism information centres – including the satellite kiosk located on the waterfront on West Beach – provide visitors with one-on-one interaction and complement online searches with trained and certified staff.
"Overall, our services play a crucial role in the destination marketing strategic process," Albornoz said, adding that the many services offered to visitors and locals are free.
"We are committed to the work (we) do and feel incredibly fortunate to count on the help of staff, volunteer and community supporters."