Mayoral hopeful Brooke Colby says overdevelopment is making White Rock less friendly.

Mayoral hopeful Brooke Colby says overdevelopment is making White Rock less friendly.

White Rock mayoral challenger targets towers

Longtime White Rock resident Brooke Colby announces his run for mayor

The nomination papers can’t be filed yet, but White Rock voters can expect to have at least two options on the ballot when it comes to choosing their next mayor.

Brooke Colby – son of the late Larry Colby, a one-time White Rock alderman and former executive director of the South Surrey & White Rock Chamber of Commerce – said Tuesday he is throwing his hat in the ring.

Colby, who grew up in White Rock, said “a multitude of issues” are behind the decision. Those include overdevelopment and the crowding that results; as well, the safety of the city’s seniors, particularly in relation to traffic issues.

The 55-year-old father of one said he would also like to see pay parking rates on Marine Drive decreased during the winter, and plans to come up with a solution to the issue “within a month.”

“There’s lots of ways to make money for a city without ruining businesses,” he said.

Colby, who runs a concrete placing, finishing and pumping company, said he did not make his decision to run overnight. He said he has been toying with the idea for about eight years – ever since his father passed away – and he started talking about it outside of his immediate family and friends last year.

He said he shares his father’s dislike of highrises. The senior Colby once ran for mayor and missed the chair “by  a very slim margin… because somebody started a rumour that he liked highrises,” Colby said.

“My dad always swore he’d never let a building go up higher than six storeys.”

Colby described the current mayor, Wayne Baldwin – who has made no secret of his plans to run for a second term – as “a lovely gentleman, an old friend of the family.”

“It’s no disrespect to him,” he said of his quest for the mayor’s chair. “I’d just like to do things a little bit differently.

“I would just like White Rock to be a little bit more friendly.”

The nomination period for the municipal election opens at 9 a.m. Sept. 30. Election day is Nov. 15.


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