White Rock’s advertising contract stays with PAN

City council voted in favour of the move last week, after recommendation from governance committee.

The City of White Rock will keep its advertising in Peace Arch News.

Council voted in favour of the move last week, after a recommendation from the governance and legislation committee to award the business to the Surrey Now received no support.

“What does council wish?” Mayor Wayne Baldwin asked, after the original recommendation was met with silence.

A motion by Coun. Larry Robinson to award the business to PAN passed, with Couns. Helen Fathers and Louise Hutchinson opposed. While no discussion occurred at the time, both Fathers and Hutchinson voiced opposition to continuing with PAN during a Feb. 6 governance and legislation committee meeting. At that time, a report presented by communications co-ordinator Jamie Leggatt recommended continuing with PAN, based on analysis of each paper’s community involvement, sponsorship opportunities, distribution and cost.

“There is little point in placing ads in a paper not read by the city’s target market,” Leggatt wrote in her report. “The current newspaper of choice for White Rock residents and businesses appears to be the Peace Arch News.”