The Zellers name

Zellers re-opens

Semiahmoo Centre location is one of only three left in Canada

It was once an iconic brand across Canada – but now it’s a very rare bird on the horizon.

In fact, the Zellers store at Semiahmoo Shopping Centre is one of only three left in the country to bear the sign of the once prominent retailer, now one of several “banner” trademarks of the Hudson’s Bay Company.

The South Surrey store reopened June 27 – after undergoing months of renovations following a March 14 fire – becoming the third operating Zellers location, along with stores in Montreal and Toronto.

HBC retains the leases of some 20 former Zellers stores; Target acquired leases for 189 Zellers locations during its expansion into Canada in 2011.

But Tiffany Bourre, senior manager of external communications for HBC, said Wednesday the company has no plans for the Zellers to surface anywhere else at this time.

The current store focus remains “fashion apparel and a refined home-product offering, with a shared merchandise mix with other HBC banners,” she said.

She acknowledged that rebranding the Semiahmoo Shopping Centre location had been under consideration at one point.

“It was really about opportunities in the market,” she said. “There were a number of factors under consideration, but this market had offered an opportunity and it was decided to keep it operating as a Zellers.”

Bourre said there are no new plans for the store at present.

“The (current) format is still fairly new, so we’re not looking at adding or changing anything so far,” she said, noting the company will continue to study how the format connects with consumers.

 

Just Posted

McCallum’s canal pitch took Surrey councillors by surprise

City government has more important issues pressing than building a canal, councillors say

South Surrey senior ‘irate’ over policing-transition venue change

Pat Anderson says she disagrees with the transition plan – but never got a chance to say so

White Rock water testing well within Health Canada guidelines

Drinking water more than measuring up to current standards, Dr. Saad Jasim tells council

Cloverdale Toastmasters celebrate 25 years of learning and laughter

Cloverdale club is a high achieving, yet laid-back Toastmasters group

Surrey RCMP conducting drug-related search warrant

Traffic closed in both directions on 128th Street, between 64th and 66th Avenue

VIDEO: ‘Avengers: Endgame’ to be re-released with new footage

‘Avatar’ holds global box office record at $2.788 billion, while ‘Endgame’ stands at $2.743 billion…

B.C. teen killed by falling tree near Victoria

Second youth also injured in freak incident during field trip at Camp Barnard near Sooke

Elias Pettersson wins Calder Trophy as NHL’s top rookie

Vancouver forward first Canuck to win award since Pavel Bure in 1992

FVRD chair calls B.C. incineration plan for Philippines waste ‘disturbing’

Metro Vancouver ‘uniquely capable’ of safely disposing of waste coming back to Canada, say officials

VIDEO: Acknowledging skeptics, finance minister vows to build Trans Mountain project

Bill Morneau said he recognizes ‘huge amount of anxiety’ in Calgary over future of oil and gas sector

Shovels could be in the ground on Trans Mountain by September, CEO says

Ian Anderson points to weeks likely required for NEB to reinstate 2016 regulatory record

Scorpion gives birth after hitching ride in B.C. woman’s luggage

A Vancouver woman inadvertently brought the animal home from a trip to Cuba

RCMP allows officers to grow beards

Members can now wear beards and goatees, as long as they’re neatly groomed

Girl, 10, poisoned by carbon monoxide at B.C. campsite could soon return home

Lucille Beaurain died and daughter Micaela Walton, 10, was rushed to B.C. Children’s Hospital on May 18

Most Read

l -->