The Zellers name

Zellers re-opens

Semiahmoo Centre location is one of only three left in Canada

It was once an iconic brand across Canada – but now it’s a very rare bird on the horizon.

In fact, the Zellers store at Semiahmoo Shopping Centre is one of only three left in the country to bear the sign of the once prominent retailer, now one of several “banner” trademarks of the Hudson’s Bay Company.

The South Surrey store reopened June 27 – after undergoing months of renovations following a March 14 fire – becoming the third operating Zellers location, along with stores in Montreal and Toronto.

HBC retains the leases of some 20 former Zellers stores; Target acquired leases for 189 Zellers locations during its expansion into Canada in 2011.

But Tiffany Bourre, senior manager of external communications for HBC, said Wednesday the company has no plans for the Zellers to surface anywhere else at this time.

The current store focus remains “fashion apparel and a refined home-product offering, with a shared merchandise mix with other HBC banners,” she said.

She acknowledged that rebranding the Semiahmoo Shopping Centre location had been under consideration at one point.

“It was really about opportunities in the market,” she said. “There were a number of factors under consideration, but this market had offered an opportunity and it was decided to keep it operating as a Zellers.”

Bourre said there are no new plans for the store at present.

“The (current) format is still fairly new, so we’re not looking at adding or changing anything so far,” she said, noting the company will continue to study how the format connects with consumers.

 

Just Posted

Road safety plan in the works for Surrey

Council to consider hosting ‘Vision Zero’ summit in new year

VIDEO: Hundreds of volunteers collect, wrap toys in Surrey at Sikh elementary school

Guru Nanak Free Kitchen, Sikh Academy partner together on annual toy drive

City of Surrey looks to reduce building permit wait times

Staff targeting a 10-week average processing time

Surrey considers 75% discount on senior rec passes, drop-in admission

Council to vote Monday on proposal to deeply discount rates for residents over 70

‘A promise is a promise’: Cloverdale lantern festival opens, two months late

After months of delays due to permit issues and uncooperative weather, Art of Lights finally opens

Trudeau to make it harder for future PM to reverse Senate reforms

Of the 105 current senators, 54 are now independents who have banded together in Independent Senators’ Group

Man dies after falling from B.C. bridge

Intoxicated man climbed railing, lost his balance and fell into the water below

Hundreds attend Hells Angels funeral in Maple Ridge

Body of Chad John Wilson found last month face-down under the Golden Ears Bridge.

B.C. animation team the ‘heart’ of new ‘Spider-Man: Into the Spider-Verse’

The animators, largely based in Vancouver, ultimately came up with a creative technique that is drawing praise

Light at the end of the tunnel for UN climate talks

Meeting in Katowice was meant to finalize how countries report their emissions of greenhouses gases

Gas prices to climb 11 cents overnight in Lower Mainland

Hike of 17 cents in less than 48 hours due to unexpected shutdown of Washington state pipeline

Janet Jackson, Def Leppard, Nicks join Rock Hall of Fame

Radiohead, the Cure, Roxy Music and the Zombies will also be ushered in at the 34th induction ceremony

Supreme Court affirms privacy rights for Canadians who share a computer

Section 8 of the Charter of Rights and Freedoms protects Canadians against unreasonable search and seizure

B.C. fire chief pleads with Ottawa for traumatic stress support

Campbell River fire chief Thomas Doherty presented concerns to federal government

Most Read

l -->