(Black Press files)

COLUMN: Is celebrity gossip your ‘local news’? Ottawa seems to think so

News Media Canada board chair reflects on heritage minister’s response to newspaper closures

Hockey news, fashion tips, TV and movie listings, retirement strategies, updates on Celine Dion – all of this information now constitutes local media, at least according to federal Heritage Minister Melanie Joly.

This week marked a black spot in the history of Canadian newspapers with the closure of three dozen of them, taking out of circulation three million copies of printed newspapers each week and eliminating more than 300 jobs.

READ MORE: Torstar, Postmedia newspaper closures aim to cut competition: analysts

Joly’s response in Ottawa was a refrain that she has been using more and more lately, saying the federal government is already helping news providers. “We value the importance of journalism and that’s why we invest up to $75 million per year in local media,” she said.

This is true only if you use a definition of “local media” unlike any other ever attempted.

The minister was referring to the Aid to Publishers program, through which the government provides annual grants to printed publications – magazines and non-daily newspapers — primarily to help with distribution costs.

Many Canadians will be surprised by who is getting this support for “local media.”

Figures from the 2014-15 fiscal year show:

  • The Hockey News, which primarily covers the NHL, got $1.3 million.
  • TVHebdo got $1.5 million. It provides TV listings in French and is owned by the same company as the TVA television network in Quebec.
  • TV Week, which provides TV listings in British Columbia, got $1 million.
  • Allo Vedettes, which provides Quebec celebrity news and often features Celine Dion on the cover, got $218,721.
  • Good Times, a magazine aimed at retirees, got $588,531.
  • Flare magazine got $408,236; Chatelaine got $1.5 million for its English edition and $848,428 for its French one.
  • Movie Entertainment got $1.5 million. It is produced for subscribers to the paid TV channel The Movie Network, owned by Bell Media.

This is a snapshot of one year. The same publications get large grants year after year. Publications such as Macleans get the maximum $1.5 million annually. Chatelaine, which gets money for both its English and French editions, has received $19.3 million in the past eight years. Movie Entertainment has received $11.3 million in the same period.

The list goes on and on to hundreds of magazines that get federal funding. It raises all sorts of questions. Why does a TV book distributed by a broadcaster qualify for funding when a TV guide distributed in a daily newspaper does not? And how on earth does giving a subsidy to a promotional magazine for a TV channel qualify as support for local media?

The simple fact is that the Aid to Publishers program mostly supports magazines, an industry that for the most part does not have a viable business model without public subsidies.

Many weekly paid community newspapers get money, but relatively little. Those affiliated with News Media Canada got between $3,301 and $124,252 in 2014-15, and averaged $25,831 – less than two per cent of what The Hockey News received. Free community and daily newspapers are not eligible.

Overall, these community papers got about $7.8 million of the $68.9 million handed out. Some went to ethnic, farm and religious publications. The Catholic Register got $403,355; The Western Producer got $1.2 million.

The bulk — $53.4 million — went to magazines. Some individual magazine companies get more per year than all community newspapers combined. TVA Publications got about $7.5 million this year, as did Transcontinental Media. Rogers Media, publisher of Chatelaine, Macleans and other magazines, got $8.9 million in 2016. Reader’s Digest got $3 million this year for its related publications.

Aid to Publishers is being revamped. It’s unclear what the new qualification criteria will be or whether the program will get any more money.

However, the review is doomed to failure unless Ottawa understands that it is not currently supporting local news media in any meaningful way and that the current funding, even if redistributed, will do little to help reporting in local communities across Canada.

We have not heard this from Joly. In fact, her Tweeted response to this week’s closures suggested she still does not understand what is happening in local media, where collapsing revenues are forcing cuts in reporting across all traditional news outlets.

The closures this week were not cynical. There were inevitable in a challenged business in which print newspaper revenues have fallen dramatically. We will see more of them. What they mean for many communities is less reporting about what is happening in people’s backyards.

It’s unlikely that people in those communities will be comforted by Joly’s claim that her government supports local media.

Bob Cox is chair of the board of News Media Canada

Just Posted

Surrey arts community mourns Don Hutchinson, award-winning potter

For more than five decades, he made ‘extraordinary clay works out of his home and studio in Surrey’

Work on South Surrey’s Bailey bridge booked

Week-long closure of King George Boulevard structure to start Monday: ministry

Former Semiahmoo Totem star honoured by Volleyball BC

South Surrey’s Michael Dowhaniuk, now at UBC, awarded Ray Lepp Scholarship

‘Sophisticated’ mail theft, fraud operation uncovered in Cloverdale, say RCMP

Three have been arrested, charges have yet to be laid

EDITORIAL: Unseemly haste as new White Rock leaders offer short notice

For a new council that campaigned on including the public, first move was a major misstep

Fashion Fridays: 5 coats you need this winter!

Kim XO, lets you know the best online shopping tips during Fashion Fridays on the Black Press Media Network

U.S. mayor and dying dog’s roadtrip to B.C. goes viral

First vacation in three years came a month after blood cancer diagnosis

Federal fall update expected to offer more support for struggling news industry

Ottawa committed $50 million over five years for local journalism in ‘underserved communities’ last budget

UK’s May appeals to public on Brexit, braces for more blows

British Prime Minister Theresa May answered questions from callers on a radio phone-in, the day after she vowed to stay in office

VIDEO: Stan Lee leaves posthumous message for his fans

Marvel Comics’ co-creator died on Monday at the age of 95

Ottawa apologizes to Japanese family in B.C. after chopping historic cherry trees

Plaque installed in Prince Rupert to honour the memory of Shotaro Shimizu

$136M in transit funding coming to B.C.

The announcement was made at the BC Transit yard in Langford on Friday morning

Two B.C. police officers, held in Cuba for months, cleared of sex assault allegations

Port Moody Const. Jordan Long and Vancouver Const. Mark Simms have been in Cuba since March

Sunrise ceremony at B.C. legislature honours Louis Riel

Nov. 16 marks the 133rd anniversary of the Métis leader’s death

Most Read

l -->