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Not a sign of the times

Editor: Re: Billboard to ‘showcase’ city, April 5.

Editor:

Re: Billboard to ‘showcase’ city, April 5.

This is not the time for the City of White Rock to try billboards.

A billboard along the highway to point to White Rock? Why not place it in a less expensive environment prior to entering Canada?

The stream of tourists will not come close to advertising models like that anymore anyway.

Billboards are out and smartphones and mobile broadcasting are in. Open a channel for travellers to hear while approaching our community – and do it together with Surrey.

Foremost my question, which we all should ask ourselves: Why should taxpayers’ money subsidize further or contribute to the White Rock Business Improvement Association and Tourism White Rock for the purpose to crowd parking places and more?

On another note, the Business Improvement Association is seeking to employ a marketing co-ordinator for their White Rock operation.

Wow. In my past professional administrative environs, we called that ‘empire building,’ and it was banned since 90 per cent can be implemented by existing personnel.

Johan Sandstrom, White Rock