Editor:
While sitting talking with friends a couple of weeks ago, someone asked me if I had seen the new White Rock billboard at the border crossing.
I replied, “What billboard?” I travel every weekend in the spring and summer to my vacation home in Birch Bay. I cross at the Peace Arch crossing going and coming.
So this past weekend, when I returned from Birch Bay, I made a point of trying to see the billboard.
Who would notice this billboard other than someone actually looking for it, like me? As you are coming out of Canadian customs, there are signs galore on your side of the road and an information centre, etc., and numerous road signs one would be looking at.
Did anyone think of putting the billboard south of Blaine, where visitors travelling north would actually have a chance to view it and make a decision to stop in White Rock? At the very best, if someone did see the billboard, they would be hard-pressed to make the exit to White Rock off of Highway 99.
It is beyond me to imagine the City of White Rock will ever see a return on this investment.
Kathy Craig, Surrey