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This month, eating breakfast is an act of kindness

Support participating local restaurants and you’ll be funding nutritious breakfast for BC kids
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Visit The Wooden Spoon in White Rock to help kids, restaurants, farmers… and yourself! BC’s dairy farmers are partnering with restaurants across the province for the Wake Up to the Best campaign in support of Breakfast Club of Canada.

It’s never been so easy — or delicious — to do some good.

This holiday season if you treat yourself, you can pay it forward to help BC’s restaurant owners and kids cross the finish line on this challenging year.

How? Like most of life’s successes, it starts with a good breakfast.

BC’s dairy farmers are partnering with restaurants across the province for the Wake Up to the Best campaign in support of Breakfast Club of Canada. All you have to do is take-out or dine-in at a participating restaurant, and BC Dairy will take care of the rest.

“Supporting the most vulnerable members of our local communities with healthy, nutritious food is a cause that BC’s dairy farmers are extremely passionate about,” says Jeremy Dunn, General Manager of BC Dairy Association. “It’s something that farmers value every year, but in 2020 we recognize it’s more important than ever.”

Support local kids and local restaurants

Just find a participating restaurant by visiting breakfastclubcanada.org/wakeup, order one of the featured breakfast items for dine-in or take-out, and BC Dairy will donate a meal to Breakfast Club of Canada on your behalf.

You’ll be helping provide healthy breakfasts to children across Canada by supporting Breakfast Club of Canada. You’ll also be supporting local restaurants through the extended hardships of the COVID-19 pandemic, by bringing in extra business. And you’ll be helping yourself, fuelling your body with a delicious breakfast — complete with nutritious dairy products from BC farmers.

“Our industry has faced many challenges this year navigating and operating during a pandemic. It’s been our community’s support that has kept us going. We never want to take anything for granted and always want to give back to the community when given the opportunity, says Jan-Michael Reyes, General Manager of the Wooden Spoon.

BC’s dairy farmers hope to raise $50,000 for Breakfast Club through the Wake Up to the Best campaign, and the success depends on you! Order one of the special breakfast items at a participating restaurant, or donate directly at breakfastclubcanada.org/wakeup.

“It was only fitting to choose our ‘Sweet & Salty’ as the feature dish for the promotion. One of our most popular items on the brunch menu and a staple of the The Wooden Spoon since we’ve opened. The thick cut brioche French toast, combined with the savoury cheese crust… then you add two poached eggs and two strips of smoked bacon — makes for a very unique eating experience!” Reyes says.

Wake Up to the Best by ordering the Sweet & Salty at Wooden Spoon, 15171 Russell Ave. in White Rock, or check out one of the other dining options in the Lower Mainland listed at breakfastclubcanada.org/wakeup. Find breakfast ideas and other recipes on the BC Dairy Facebook page.

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Wake Up to the Best by ordering the Sweet & Salty at Wooden Spoon, 15171 Russell Ave. in White Rock, or check out one of the other dining options in the Lower Mainland listed at breakfastclubcanada.org/wakeup.
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The Breakfast Club of Canada provides healthy breakfasts to children across Canada. This year, when you grab a healthy breakfast at a participating restaurant, the BC Dairy Association will make a donation to the Breakfast Club of Canada!