This image provided by PepsiCo, Inc., shows Quaker Oats’ Pearl Milling Company brand pancake mix and syrup, formerly the Aunt Jemima brand. Aunt Jemima products will continue to be sold until June 2021, when the packaging will officially change over. (PepsiCo, Inc. via AP)

This image provided by PepsiCo, Inc., shows Quaker Oats’ Pearl Milling Company brand pancake mix and syrup, formerly the Aunt Jemima brand. Aunt Jemima products will continue to be sold until June 2021, when the packaging will officially change over. (PepsiCo, Inc. via AP)

Aunt Jemima brand gets a new name: Pearl Milling Company

Quaker Oats bought the Aunt Jemima brand in 1925

Aunt Jemima is making her last batch of pancakes.

Quaker Oats said Tuesday that its Aunt Jemima brand pancake mix and syrup will be renamed Pearl Milling Company. Aunt Jemima products will continue to be sold until June, when the packaging will officially change over.

Quaker Oats, a division of PepsiCo Inc., had announced last June that it would retire the Aunt Jemima brand, saying the character’s origins are “based on a racial stereotype.” The smiling Aunt Jemima logo was inspired by the 19th century “mammy” minstrel character, a Black woman content to serve her white masters. A former slave, Nancy Green, became the first face of the pancake products in 1890.

Quaker Oats bought the Aunt Jemima brand in 1925 and had updated the logo over the years in an effort to remove the negative stereotypes. But in the cultural reckoning that followed last summer’s Black Lives Matter protests, Quaker decided to change the name altogether. Other brands, like Uncle Ben’s rice, followed.

Quaker said Pearl Milling Company was founded in 1888 in St. Joseph, Missouri, and was the originator of self-rising pancake mix. While the brand will be new to store shelves, the boxes and bottles of syrup will still have the familiar red packaging of Aunt Jemima.

Quaker said it sought input from customers, employees and external cultural experts as it developed the new brand name.

Quaker said it is also donating $1 million to groups that empower Black women and girls as part of the Pearl Milling Company rollout.

Dee-Ann Durbin, The Associated Press

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Liberty roses – created by acclaimed rose breeder Brad Jalbert – will be planted in White Rock later this month. (Contributed photo)
‘Liberty Rose’ to be planted along Johnston Road and at White Rock City Hall

Poppy-like rose created by acclaimed rose breeder Brad Jalbert

South Surrey’s Kirk Arsenault has started a new company, Str8laced, that sells cleat wraps that aim to keep athletes’ shoes from coming untied during games and practices. (Contributed photo)
South Surrey sports equipment entrepreneur tying up loose ends before Alberta move

Str8laced wraps keep laces from coming loose in the middle of play, says Kirk Arsenault

Volunteers from Semiahmoo Secondary joined with members of the Lower Mainland Green Team and the White Rock and South Surrey Naturalists Wednesday to remove invasive plants from White Rock’s Ruth Johnson Park. (Contributed photo)
Students, volunteers remove invasive plants from White Rock’s Ruth Johnson Park

Day-long project a collaboration between city, Lower Mainland Green Team

A CVS pharmacist prepares a COVID-19 vaccine at Village Green Retirement Campus in Federal Way on Jan. 26. (Photo: Olivia Sullivan/Sound Publishing)
COVID-19 vaccination bookings start Monday for some Surrey seniors

First up is seniors aged 90-plus, and Indigenous seniors, elders aged 65-plus

Labour Minister Harry Bains addressing Surrey Board of Trade digital meeting Friday. (Screen shot)
Labour Minister says Surrey businesses’ resilience through pandemic ‘impressive’

‘Surrey’s effort in bending the curve has been among the best,’ Harry Bains says

The James C Richardson Pipe Band marches in a Remembrance Day parade on Nov. 11, 2019 in Chilliwack. Wednesday, March 10 is International Bagpipe Day. (Jenna Hauck/ Chilliwack Progress file)
Unofficial holidays: Here’s what people are celebrating for the week of March 7 to 13

International Bagpipe Day, Wash Your Nose Day and Kidney Day are all coming up this week

More than ever before, as pandemic conditions persist, the threat of data breaches and cyberattacks continues to grow, according to SFU professor Michael Parent. (Pixabay photo)
SFU expert unveils 5 ways the COVID-19 pandemic has forever changed cybersecurity

Recognizing these changes is the first in a series of steps to mitigate them once the pandemic ends, and before the next: Michael Parent

The driver of a pickup truck failed to stop after knocking down a wooden fence on March 3, 2021. (screen grab)
VIDEO: Footage catches pick-up driver smash fence on Abbotsford/Langley border

Driver came forward after video circulated on social media

Lower Mainland teens with Ocean Wise’s YouthToSea program have launched an initiative called Clean Coastal, Eat Local, through which they’re offering restaurant gift cards to individuals or households that organize a coastal cleanup in the month of March. (Photo supplied by Ocean Wise)
Teens challenge Lower Mainlanders to clean up their act

YouthToSea offers restaurant gift cards in exchange for a cleaner coastline

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Kevin Haughton is the founder/technologist of Courtenay-based Clearflo Solutions. Scott Stanfield photo
Islander aims Clearflo clean drinking water system at Canada’s remote communities

Entrepreneur $300,000 mobile system can produce 50,000 litres of water in a day, via solar energy

Malawian police guard AstraZeneca COVID-19 vaccines after the shipment arrived in Lilongwe, Malawi, Friday March 5, 2021. Canada is expecting its first shipments of AstraZeneca vaccine next week. (Associated Press/Thoko Chikondi)
B.C.’s daily COVID-19 cases climb to 634 Friday, four more deaths

Currently 255 people in hospital, 66 in intensive care

A crashed helicopter is seen near Mt. Gardner on Bowen Island on Friday March 5, 2021. Two people were taken to hospital in serious but stable condition after the crash. (Irene Paulus/contributed)
2 people in serious condition after helicopter goes down on Bowen Island

Unclear how many passengers aboard and unclear where the helicopter was going

Supporters rally outside court as Pastor James Coates of GraceLife Church is in court to appeal bail conditions, after he was arrested for holding day services in violation of COVID-19 rules, in Edmonton, Alta., on Thursday March 4, 2021. THE CANADIAN PRESS/Jason Franson
‘Law remains valid:’ Pastor accused of violating health orders to remain in jail

The Justice Centre for Constitutional Freedoms is representing the pastor

Most Read