While mock meat may be mocked a new study has found the majority of people between the ages of 18 and 34 — who have tried plant-based meats — nine-in-ten or 89 per cent actually enjoyed the taste. (Provided by Angus Reid Institute)

Canadian millenials acquiring taste for plant-based meat alternatives, study finds

89% of those 18 to 34 who have tried plant-based meat say they enjoyed the taste

While mock meat may be mocked, a new study finds that among those aged 18 to 34 who have tried plant-based meats, nine in 10, or 89 per cent, actually enjoyed the taste.

The study, coming out of the Angus Reid Institute, found that nearly all Canadians, 95 per cent, knew of plant-based meat alternatives, but only four in 10, 39 per cent, have actually tried them.

READ ALSO: Beyond Fish? The next frontier in plant-based alternatives

Almost half of Canadians said they feel the plant-based protein trend is more of a fad than a new normal, but the younger generation is embracing the plant-based protein. Of those in the 18 to 34 year old category, 58 per cent have tried the products, or if they haven’t, 48 per cent of those say they plan on trying them.

One in three Canadians say the country will benefit from the demand for more peas, lentils and beans — key ingredients in vegan meat substitutes – while one in five say the domestic economy will be harmed due to potentially lower demand for meat.

READ ALSO: VIDEO: Plant-based burgers may not be as healthy as they seem

Alberta, the capital of Canada’s beef industry, has the highest proportion of residents saying the impact on the country will be negative at 35 per cent. On the other hand, Saskatchewan — the world’s largest lentil exporter — is equally divided, with 35 per cent saying the impact will be positive and 32 per cent saying it will be negative.

The study also found that among Canadians who regularly eat meat, 22 per cent say they would like to reduce the amount they eat, while only 10 per cent say they’d like to consume more meat. The portion of Canadians saying they would like to cut back on meat rises to four in 10 among those between the ages of 18 to 34.



kendra.crighton@blackpress.ca

Follow us on Instagram
Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Education minister announces new South Surrey elementary school

Additions at two elementary schools also announced

Liquor permission considered for White Rock’s Memorial Park

Council mulls business-boosting measures, including picnic benches

Facing changes together: Your community, your journalists

The COVID-19 pandemic has changed the world in ways that would have… Continue reading

Delta council approves plan to reopen city facilities

Next phase of plan includes outdoor pools, summer day camps, outdoor fitness programs

March dental conference key to many of B.C.’s COVID-19 cases

Early infections from China, Iran were quickly contained

VIDEO: Pitt Meadows dentist gets grand welcome home after two-month COVID-19 battle

Michael Chow was given a surprise send off by hospital staff and ‘welcome home’ from neighbours

MAP: Dr. Henry reveals which B.C. regions have seen most COVID-19 cases

B.C. health officials release a first look at how the novel coronavirus has reached all corners of the province

Tla-o-qui-aht First Nation woman, 26, fatally shot by police in Edmundston, N.B.

Police were conducting a well-being check at the time of the incident

Stray dog with duct tape around muzzle spotted in Abbotsford

Pooch has been spotted over two days, but has escaped capture so far

Seniors to receive up to $500 in promised COVID-19 emergency aid in early July

The Liberal government first promised the extra help in mid-May, but had to create a new system to deliver the aid

VIDEO: Revelstoke bear wanders into Animal House pet store

Staff got ready to chase it out with a broom

No need to get out of your car at food truck festival in Abbotsford and Langley

Annual event takes drive-thru approach during COVID-19 pandemic

New study is first full list of species that only exist in Canada

Almost 40 per cent of them are critically imperilled or imperilled and eight are already extinct

Most Read

l -->