Ash and Lisa Van carry a freshly cut Christmas tree while wearing personal protective masks at a Christmas Tree Farm in Egbert, Ontario, Sunday, Nov. 29, 2020 THE CANADIAN PRESS/ Cole Burston

Ash and Lisa Van carry a freshly cut Christmas tree while wearing personal protective masks at a Christmas Tree Farm in Egbert, Ontario, Sunday, Nov. 29, 2020 THE CANADIAN PRESS/ Cole Burston

‘Everyone wants a tree and they want it now’: Christmas tree sales on pace for record

Anticipated demand for Christmas trees has sparked a rush by some to purchase more trees wholesale

Canadians planning to buy a live Christmas tree this season should start shopping now and expect to pay more, the Canadian Christmas Tree Growers Association says.

Farmers anticipate 2020 will be a record sales year. Association head Larry Downey says it’s simple supply and demand: a shortage of trees coupled with a greater appetite from people hoping to liven up their living spaces amid widespread stay-at-home orders.

“Personally, we don’t see COVID affecting us,” says Downey, whose family farm in Hatley, Que. sells up to 30,000 Christmas trees each year.

Most wholesale farmers Downey has spoken this year with have already reached sales records, he added, with much of the demand coming from vendors in the United States. Retailers typically place their orders for trees as early as June, Downey says.

The Christmas tree market is still feeling the effects of the Great Recession, which put many U.S. growers out of business and led others to reduce planting. Since saplings take eight to 10 years to reach the size of a typical Christmas tree, the effects of the lower supply have only recently emerged.

In turn, the shortage has pushed prices upward. Downey says Christmas trees are retailing for about $5 more this year, continuing a trend that has been ongoing for several years. The average price of a tree rose 123 per cent to US$78 in 2018 from US$35 in 2013, according to the U.S. National Christmas Tree Association.

Prices are on the rise in Canada as well. Stephane Bernier, who runs Plantation Bernier in Lac-Brome, Que., and Bronwyn Harper, who co-owns the Hillcrest Tree Farm near Ottawa, both say they have raised prices for Christmas trees this year.

On top of the shortage, tree sellers say they are expecting strong demand from consumers looking for an outdoor, physically distanced activity and who want to add some holiday cheer to their homes, where people are spending more time amid a second wave of Covid-19 cases. The pandemic has already led to some greater-than-expected spending in the home improvement market, a trend that could bode well for Christmas tree sales.

Some tree varieties such as Fraser firs, prized for their pleasant fragrance and excellent needle retention, are even more sought after. Harper says she is selling Fraser firs for around $85 — or $20 more than last year — after her supplier raised prices. (Fraser firs can’t grow on her property because of the terrain, Harper says.)

READ MORE: Christmas will be different even if Santa is ‘probably’ immune to COVID, says B.C. top doctor

The anticipated demand for Christmas trees has sparked a rush by some retailers to purchase more trees wholesale.

Phil Quinn, the co-owner of Quinn Farm near Montreal, says he had to buy additional trees from wholesalers to sell at his farm since he didn’t grow enough on his own property to meet the demand he expects this year. And Harper says she’s received many calls from people looking for wholesale trees, although she only sells to retail customers.

“Everyone wants a tree and they want it now,” says Quinn, who expects to be sold out of trees by the second week of December.

But while demand for trees is expected to be strong, the pandemic has created its own set of challenges for tree vendors. Most sellers will not be able to offering the same set of attractions this year, with physical distancing requirements forcing farms to scrap additional draws such as wagon rides and fire pits.

Harper says her biggest challenge this year will be developing clear distancing guidelines for people picking up trees. The farm’s owners won’t allow people to bring their dogs, for example, nor will they offer horse-drawn sleigh or wagon rides. Rather than serving hot apple cider, Hillcrest Tree Farm will be giving people treats to take away when they leave.

“What might have been a one-hour visit will be a shorter visit this year,” Harper says.

Similarly, Serge Lapointe, the owner of Plantation JLS in Sainte-Angele-de-Monnoir, Que., says his farm won’t have anywhere for Christmas tree buyers to congregate this year, unlike in previous years when it offered visitors rides and the chance to take a photo with Santa Claus.

One aspect of the Christmas tree market to watch this year will be how lockdown orders affect how people buy trees, including whether they go in person to pick them up or order them online, says Paul Quinn (no relation to Phil Quinn), an analyst at RBC Dominion Securities who studies Christmas tree sales from year to year.

Retail tree vendors could face some competition from large online players: On their websites, Home Depot and Walmart both list natural Fraser Fir trees for sale, available for delivery before Christmas. A search on Amazon’s website revealed no results for natural Christmas trees, although the company offers a variety of artificial trees for sale.

But Phil Quinn says people are looking to take advantage of the chance to pick out their own tree in person, noting his farm is seeing greater interest in its choose-and-cut option, even with Quebec at its highest COVID-19 alert level.

“People are just asking for some kind of normalcy,” Quinn says.

Jon Victor, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

ChristmasChristmas treeCoronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Through his lens, Doug Cook captured this picture of the Fraser River, Mount Baker, an eagle, and even the Golden Ears Bridge on a sunny fall afternoon. The photo was taken from the wooden walkway leading down to the Pitt Meadows Regional Airport float plane dock. (Contributed photo)
Friends of Semiahmoo Bay to host virtual World Wetland Day event

Webinar event to feature six speakers, to be held Feb. 2

One of the Choices Lottery grand prize packages includes a home located at 16730 19 Ave., Surrey. (Contributed photo)
Two South Surrey homes featured in Choices Lottery

Tickets on sale now for BC Children’s Hospital lottery

Sources team members (left to right) Carrie Belanger, Abby Gemino, Tatiana Belyaeva, Yasmin de Joya-Pagal cheer during the 2020 Coldest Night of the Year event. This year’s event will be virtual due to the COVID-19 pandemic. (Sources photo)
White Rock’s Coldest Night of the Year fundraiser goes virtual

Annual walk raises funds for variety of Sources programs and services

An Amica White Rock resident receives the COVID-19 vaccine during a Jan. 15, 2021 clinic. (Tracy Holmes photo)
PHOTOS: South Surrey seniors grateful for ‘freedom’ of COVID-19 vaccine

Vaccination clinics at Fraser Health long-term and assisted-living sites were to wrap up Jan. 15

Fraser Health has declared a COVID-19 outbreak at a Surrey high-intensity rehabilitation unit, Laurel Place. On Dec. 22, 2020, Fraser Health said four patients and two staff members have tested positive for the virus. (Image: Google Street View)
Fraser Health says COVID-19 outbreak over at Laurel Place in Surrey

Health authority declared outbreak over Jan. 16

An animated Gordie Hogg introduces his 'Community Connections' videos. (YouTube screenshot)
Community Connections: Gordie Hogg speaks with Scott Ackles

Former mayor, MP began posting conversations on YouTube in June

Williams Lake physician Dr. Ivan Scrooby and medical graduate student Vionarica Gusti hold up the COSMIC Bubble Helmet. Both are part of the non-profit organization COSMIC Medical which has come together to develop devices for treating patients with COVID-19. (Monica Lamb-Yorski photo - Williams Lake Tribune)
Group of B.C. doctors, engineers developing ‘bubble helmet’ for COVID-19 patients

The helmet could support several patients at once, says the group

A 17-year-old snowmobiler used his backcountry survival sense in preparation to spend the night on the mountain near 100 Mile House Saturday, Jan. 16, 2021 after getting lost. (South Cariboo Search and Rescue Facebook photo)
Teen praised for backcountry survival skills after getting lost in B.C.’s Cariboo mountains

“This young man did everything right after things went wrong.”

Conservative Leader Erin O’Toole holds a press conference on Parliament Hill, in Ottawa on December 10, 2020. THE CANADIAN PRESS/Sean Kilpatrick
No place for ‘far right’ in Conservative Party, Erin O’Toole says

O’Toole condemned the Capitol attack as ‘horrifying’ and sought to distance himself and the Tories from Trumpism

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

A passer by walks in High Park, in Toronto, Thursday, Jan. 14, 2021. This workweek will kick off with what’s fabled to be the most depressing day of the year, during one of the darkest eras in recent history. THE CANADIAN PRESS/Chris Young
‘Blue Monday’ getting you down? Exercise may be the cure, say experts

Many jurisdictions are tightening restrictions to curb soaring COVID-19 case counts

A health-care worker prepares a dose of the Pfizer-BioNTech COVID-19 vaccine at a UHN COVID-19 vaccine clinic in Toronto on Thursday, January 7, 2021. THE CANADIAN PRESS/Nathan Denette
COVID-19: Provinces work on revised plans as Pfizer-BioNTech shipments to slow down

Anita Anand said she understands and shares Canadians’ concerns about the drug company’s decision

Tourists take photographs outside the British Columbia Legislature in Victoria, B.C., on Friday August 26, 2011. A coalition of British Columbia tourism industry groups is urging the provincial government to not pursue plans to ban domestic travel to fight the spread of COVID-19. THE CANADIAN PRESS/Darryl Dyck
B.C. travel ban will harm struggling tourism sector, says industry coalition

B.C. government would have to show evidence a travel ban is necessary

(Phil McLachlan - Capital News)
‘Targeted’ shooting in Coquitlam leaves woman in hospital

The woman suffered non-life threatening injuries in what police believe to be a targeted shooting Saturday morning

Most Read