Jeremy Reitman (right), of Reitmans Canada Inc., and Stephen Reitman (left), his brother and vice-president of Reitmans, are shown at the company’s annual meeting in Montreal, June 6, 2007. Jeremy Reitman, the CEO of Montreal-based womenswear company Reitmans, has died. THE CANADIAN PRESS/Peter Ray

Jeremy Reitman (right), of Reitmans Canada Inc., and Stephen Reitman (left), his brother and vice-president of Reitmans, are shown at the company’s annual meeting in Montreal, June 6, 2007. Jeremy Reitman, the CEO of Montreal-based womenswear company Reitmans, has died. THE CANADIAN PRESS/Peter Ray

Reitmans CEO Jeremy Reitman has died, company announces

When he took control, the company was growing, from 854 stores in 2004 to 968 in 2011

Jeremy Reitman, a stalwart of the Canadian womenswear scene who guided Montreal-based Reitmans Ltd. through the so-called retail apocalypse, has died.

The company announced the death of its chairman and CEO in a brief statement on Sunday, saying the entire company mourns for him.

“The board of directors, management team and employees of the company extend their deepest sympathies to the Reitman family.”

Reitman was also a loving father, stepfather and grandfather, according to an obituary published on the website of a Montreal funeral home.

“A passionate golfer, skier, Moishes regular, toastmaster and philatelist, Jeremy was also a strong supporter of Israel and Jewish causes and a most devoted friend,” reads the notice, which did not specify his age.

“Jeremy will be sadly missed and fondly remembered by his many nieces, nephews, cousins and all who knew him.”

The obituary says Reitman died peacefully in Florida on Saturday. It says he was an alumnus of Dartmouth College, McGill Law, Westmount High School and Camp Kennebec.

He was also the grandson of Reitmans Ltd. founders Herman and Sarah Reitman. His brother, Stephen Reitman, serves as chief operating officer.

Jeremy Reitman was head of the 93-year-old family business for a decade, serving as president before taking over as CEO and chairman. He steered the company through a rapidly changing retail landscape, contending with an influx of U.S. competitors who set their sights on the Canadian market and the rise of e-commerce. Amid the ruins of Canadian retailers, Reitmans is one of the few domestic chains still standing, though it is shrinking.

When he took control, the company was growing, from 854 stores in 2004 to 968 in 2011. Today, there are 587.

In 2011, the company announced that it would close its Cassis stores, which were geared towards women over 40. Three years later, it said it would also shutter Smart Set locations, which had targeted young urban professionals.

Five separate banners remain, including Reitmans, Penningtons and Addition Elle, the latter two brands focused on the plus-size market.

With an eye to the rise of Lululemon and the ”athleisure wear” trend, Reitman also led the company’s foray into the activewear market with the launch of its Hyba line. There were briefly standalone Hyba stores, but now the clothes are sold online and in Reitmans locations.

Under Jeremy Reitman’s tenure, the company also gained attention for a series of notable ads in the mid-aughts that pitted Reitmans’ wearable fashions against haute couture looks.

“Reitmans: One. Haute Couture: Zero,” one of the two judges would inevitably say, before explaining that the company’s clothes are “designed for real life.”

In a December 2006 interview with The Canadian Press, Jeremy Reitman said the ads — and the middle-class ethos behind them — boosted sales for the company.

“We’ve always built our business on the middle and the lower middle because that’s where the money is, that’s where the people are and that’s where the broad base of customers are,” he said at the time.

Nearly a decade later, in 2015, the company tapped Meghan Markle as a spokeswoman.

Before the now-Duchess of Sussex began dating Prince Harry, she designed a capsule collection for Reitmans, and in a series of ad spots, she proudly told viewers that “It’s Reitmans. Really.”

A company spokesperson did not immediately respond to a request for comment on Reitman’s death on Sunday. A funeral is scheduled for Jan. 2 in Montreal. The family will then sit shiva in his home.

ALSO READ: Animals, house parties, manhunts: Top 10 most read stories across B.C. in 2019

Nicole Thompson, The Canadian Press


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

B.C. Finance Minister Selina Robinson outlines the province’s three-year budget in Victoria, April 20, 2021. (B.C. government video)
B.C. deficit to grow by $19 billion for COVID-19 recovery spending

Pandemic-year deficit $5 billion lower than forecast

Chief Constable Norm Lipinski, Surrey Police Service. (Submitted photo)
Surrey Police Service to begin public consultation late June, early July

Community input, chief constable says, ‘will occur’

Surrey RCMP reunited three stolen puppies with their mom. (RCMP handout)
Puppies stolen from South Surrey home located, reunited with mom

Surrey RCMP said they found the stolen puppies on April 16

Welcome to your park sign marks the spot where 84th Avenue will continue east from King George Boulevard 
to 140th Street as part of a $13 million road project. (Photo: Tom Zytaruk)
Road Rage: Opposition mounts anew to Surrey’s plan for 84 Ave. at south end of Bear Creek Park

Same place, same project, same fight as Surrey prepares once again to connect 84th Avenue between King George and 140th Street in Newton

Mak Parhar speaks at an anti-mask rally outside the Vancouver Art Gallery on Sunday, Nov. 1, 2020. Parhar was arrested on Nov. 2 and charged with allegedly violating the Quarantine Act after returning from a Flat Earth conference held in Geenville, South Carolina on Oct. 24. (Flat Earth Focker/YouTube.com screenshot)
Judge tosses lawsuit of B.C. COVID-denier who broke quarantine after Flat Earth conference

Mak Parhar accused gov, police of trespass, malfeasance, extortion, terrorism, kidnapping and fraud

FILE – NDP Leader John Horgan, right, and local candidate Mike Farnworth greet one another with an elbow bump during a campaign stop in Coquitlam, B.C., on Friday, September 25, 2020. THE CANADIAN PRESS/Darryl Dyck
B.C. won’t be using random individual road stops to enforce travel rules: Safety Minister

Minister Mike Farnworth says travel checks only being considered at major highway junctions, ferry ports

A man pauses at a coffin after carrying it during a memorial march to remember victims of overdose deaths in Vancouver. THE CANADIAN PRESS/Darryl Dyck
B.C. announces historic half-billion-dollar funding for overdose crisis, mental health

Of it, $152 million will be used to address the opioid crisis and see the creation of 195 new substance use treatment beds

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Children’s backpacks and shoes are seen at a CEFA (Core Education and Fine Arts) Early Learning daycare franchise, in Langley, B.C., on Tuesday May 29, 2018. THE CANADIAN PRESS/Darryl Dyck
B.C. budget to expand $10-a-day child care, but misses the mark on ‘truly universal’ system

$111 million will be used to fund 3,750 new $10-a-day spaces though 75 additional ChildCareBC universal prototype sites over the next three years.

John Wekking, Merritt Road Report - Facebook
 Coquihalla Road Report
Wildfire sparks off Coquihalla in Merritt

The wildfire is located near the Dollarama off of Highway 5

Ambulance paramedic in full protective gear works outside Lion’s Gate Hospital, March 23, 2020. Hospitals are seeing record numbers of COVID-19 patients more than a year into the pandemic. (The Canadian Press)
B.C.’s COVID-19 infection rate declines, 849 cases Tuesday

Up to 456 people now in hospital, 148 in intensive care

Christy Clark, who was premier from 2011 to 2017, is the first of several present and past politicians to appear this month before the Cullen Commission, which is investigating the causes and impact of B.C.’s money-laundering problem over the past decade. (Darryl Dyck/Canadian Press)
Christy Clark says she first learned of money-laundering spike in 2015

The former B.C. premier testified Tuesday she was concerned the problem was ‘apparently at an all-time high’

Most Read