Cloverdale Rodeo employee Amber Larson with the event’s two new mascots during the Vancouver Santa Claus Parade on Dec. 2. (submitted photo)

Cloverdale Rodeo’s two new mascots – nameless, for now – will dance with kids in 2019

‘Our focus, our programming, is for kids and for country, so this is just a better look for us’

Two new mascots are designed to help make Cloverdale Rodeo & Country Fair a more kid-friendly experience.

The cowboy hat-wearing characters – one male, one female, both with a Toy Story-like look – were first seen publicly during the Santa Claus parades held in Vancouver and Cloverdale on Dec. 2.

“Our focus, our programming, is for kids and for country, so this is just a better look for us,” Mike MacSorley, general manager of Cloverdale Rodeo & Exhibition Association, said Thursday.

“It’s kind of fun, and this is just another way of us getting more into the community and have ourselves more noticeable.”

The mascots were made by Toronto-based Sugar’s Mascots for $5,000 a piece, according to MacSorley.

“What we do is a mascot dance party during the rodeo,” he said, “and all we had was animals for kids to dance with, and I thought it’d be more appropriate to have human-looking, or cartoon-looking, mascots for that, as opposed to just animals. That was my motivation.

“We had a bull, cows and a horse, and they were old and starting to get rundown,” MacSorley added. “We’re still going to use them as well, but I thought we needed a fresh look, because we’re trying to refresh our whole branding.”

A contest to name the mascots will be held closer to next May’s rodeo dates.

“For now, they’re nameless,” MacSorley said.

• RELATED STORIES:

Cloverdale Rodeo grant applications open for youth charities, programs

Cloverdale Rodeo finishes with thousands in prizes, Will Senger memorial



tom.zillich@surreynowleader.com

Like us on Facebook Follow us on Instagram and follow Tom on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

White Rock Players Club productions up for CTC Awards

Three productions receive a total of 19 nominations

Surrey councillors wary of ‘streamlining’ environmental development permits process

Mayor Doug McCallum notes B.C. government only agency that can issue environment permit

Lost season ‘disappointing’, but White Rock Renegades eager to play outside competition

South Surrey softball organization president hopes inter-city play is a few weeks away

City buys century-old East Delta church

St. Stephen’s Church to be renovated and restored, used as community services and programming space

Oh baby, what a birthday gift: $2.8M raised to help Surrey boy with rare disease

‘We are very thankful to everybody,’ Aryan Deol’s father says

B.C. records 30-50 new COVID-19 cases a day over weekend, no new deaths

Many of those testing positive were identified by contact tracing for being linked to other confirmed infections

Over half of Americans oppose Trump tariff on Canadian aluminum: survey

The survey was conducted Aug. 7 to 9 among 1,513 Canadians and 1,003 Americans

‘Huckleberry’ the bear killed after B.C. residents admit to leaving garbage out for videos

North Shore Black Bear Society said it was local residents who created a ‘death sentence’ for bear

Police investigating after insults, expletives yelled at federal minister’s staff

A 90-second video circulating on social media appears to have been shot by the person who was yelling

5 B.C. First Nations call out Canada for ‘discriminatory’ food fish practices

West Coast nations say government ignoring court-won right to chinook and coho

Lost dog reunited with family 3 months after going missing on remote B.C. trail

‘The poor thing was skin and bones,’ says one of its Vancouver Island rescuers

B.C. marine ecologist wants Canada to sink its teeth into shark protection

Gulf Islands scientist says top predator under shocking threat from human behaviour

Rent-relief program becomes new front in fight between Liberals, opposition

Opposition trying to draw parallels between decision to have Canada Mortgage and Housing Corp. run program and the WE controversy

Most Read