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VRS Communities: A 50-year legacy

By Ken Fraser, Executive Director of VRS Communities Seniors Living, including Pacific Carlton and Sunnyside Manor , South Surrey
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VRS Communities has been creating housing solutions and services for clients in British Columbia for 50 years, including in White Rock and South Surrey at their Pacific Carlton and Sunnyside residences. Photo courtesy VRS Communities

By Ken Fraser, Executive Director of VRS Communities Seniors Living, including Pacific Carlton and Sunnyside Manor, South Surrey

When I was 21 years old, I broke my neck in a diving accident and have been confined to a wheelchair ever since. Three years after my accident I was hired by VRS Communities, a non-profit organization based in Vancouver, as a housing placement officer. My job was to find wheelchair-accessible housing in the community for individuals in wheelchairs.

This was no easy task in 1982.

I was passionate about my work, and it showed. I was later promoted to accountant and then to executive director, a position I have held for the past 30 years.

The bright and inviting Pacific Carlton seniors’ residence in South Surrey. Photo courtesy VRS Communities
The bright and inviting Pacific Carlton seniors’ residence in South Surrey. Photo courtesy VRS Communities

At VRS Communities we’ve been creating housing solutions and services for clients in British Columbia for 50 years. Our story is one rooted in integrity, perseverance and inspiration. Beginning our journey as a non-profit serving persons with disabilities, we now proudly serve thousands of individuals throughout the province, including seniors and families. We believe in building communities where everyone experiences belonging, growth and independence.

Eight years ago, we identified a need in the seniors community for a high-quality, affordable housing option for middle-income seniors. There were many high-end independent seniors’ living projects and some subsidized facilities in the market, but not a lot of options for middle income retirees to live in a safe and supported environment.

From this calling, a vision for VRS Seniors Living was born. We now proudly own and operate 11 seniors communities throughout B.C. and Alberta, including Pacific Carlton and Sunnyside Manor in South Surrey, and have more in the planning stage.

At VRS Communities, including Sunnyside, in South Surrey, the focus is on building communities where everyone experiences belonging, growth and independence. Photo courtesy VRS Communities
At VRS Communities, including Sunnyside, in South Surrey, the focus is on building communities where everyone experiences belonging, growth and independence. Photo courtesy VRS Communities

What’s unique about our seniors’ residences, is our commitment to quality and affordability – matching our words with the actions we take each day to bring those benefits back to our residents.

As a non-profit, our bottom line is not something of interest to the board of directors. The exception is if we’re running at a surplus – we are charging too much, or need to increase services. With this model we believe in a new way forward for seniors’ housing.

We are committed to bringing our service model to many communities in B.C. and to prove we can compete by delivering a better retirement solution for our seniors.

For more information about seniors living at Pacific Carlton, visit PacificCarlton.com or for more information about Sunnyside Manor, visit SunnysideManor.com