Dismal decal sales result of high prices: White Rock councillor

High cost cited as reason for only eight decals being sold.

Dismal response to White Rock’s off-season parking decal pilot program may be the result of high pricing, according to one city councillor.

“I think if we want to attract residents from the surrounding area we’re going to have to charge a lot less,” Coun. Helen Fathers said Thursday.

The program, launched last fall, offered off-season parking passes to non-residents at a cost of $175.

Implemented in the hopes of off-setting other changes made to the city’s oft-lamented pay-parking system, it needed to generate $45,000 – the equivalent of selling 250-260 passes.

July 29, council members meeting as the finance and audit committee learned the program nowhere near reached its target; that just eight of the decals had been sold since November – and none since January – for a total of $1,400.

The decal-sales target was set by the Mayor’s Pay Parking Task Force early last year, after members brainstormed ways to address ongoing concerns that pay parking was driving business and visitors away from Marine Drive.

The revenue was hoped to offset shifts to charge from 10 a.m. to midnight year-round (instead of 10 a.m. to 2 a.m. during the peak months) and split the year into two six-month seasons rather than charge peak rates ($3/hour) for eight months of the year.

The program is to be reviewed this fall, with council to decide if the decals will stay or be scrapped.

Fathers said while she had “a couple” of people ask about the off-season program, she can’t see it succeeding in its current form.

“Unless the figures change, I don’t see how we can keep running it,” she said. “I think the numbers kind of speak for themselves.”

 

Just Posted

Former Surrey man charged with fraud, theft and using forged documents

Johny Panyavong, 26, was arrested in Ontario on June 18 and released on $5,000 bail in Surrey

South Surrey burn survivor shares ‘worst’ experience

Manpreet Braich suffered second- and third-degree burns in 2013

Out with a roar: Dinosaurs take over forest at Surrey school on last week of class

Six colourful creatures painted by Grade 3 students led youngsters on an expedition in the outdoor classroom

Five Surrey players to hit ice at Brick Invitational hockey tournament

Prestigious atom-level event runs July 1-7 in Edmonton

VIDEO: Clip of driver speeding past B.C. school bus alarms MLA

Laurie Throness of Chilliwack-Kent says he will lobby for better safety measures

Former Canucks goalie Roberto Luongo to retire

‘Bobby Lou’ calls it a career after 19 NHL seasons

Man charged in crash that killed B.C. pregnant woman

Frank Tessman charged for 2018 Highway 1 accident where Kelowna elementary school teacher died

Province unveils 10-year plan to boost mental health, addiction recovery services

The plan, called A Pathway to Hope, focuses on early-intervention services that are seeing high demand

Man arrested for alleged indecent act after ‘predatory’ SkyTrain incident

A woman had reported the man had exposed himself while on the train on April 29

Two helicopters reportedly seized by RCMP near U.S. border south of Cultus Lake

Federal Mounties mum on raid two weeks after dramatic raid reported by Columbia Valley residents

Man shot dead in Vancouver’s fifth homicide of 2019

Body was found in an apartment near Main Street and East 35 Avenue

Abbotsford council declines to declare climate emergency

Mayor says city is working to reduce emissions, but that procedures preclude immediate action

Most Read

l -->