FILE - In this March 29, 2018 file photo, the logo for social media giant Facebook, appears on screens at the Nasdaq MarketSite, in New York’s Times Square. Britain’s privacy regulator wants to stop kids from being able to “like” posts on Facebook and other social media sites as part of tough new rules it’s proposing to protect children’s online privacy. Under the draft rules, which were released for consultation on Monday, April 15, 2019 tech companies would not be allowed to use “nudge techniques” that encourage children to keep using a site. (AP Photo/Richard Drew, File)

U.K. proposes banning social media ‘likes’ for children

Tech companies would not be allowed to use ‘nudge techniques’ that encourage children to keep using a site

Britain’s privacy regulator wants to stop kids from being able to “like” posts on Facebook and other social media sites as part of tough new rules it’s proposing to protect children’s online privacy.

Under the draft rules, which were released for consultation on Monday , tech companies would not be allowed to use “nudge techniques” that encourage children to keep using a site.

The Information Commissioner’s Office said examples of “reward loops” that keep people using a site so that more of their personal data can be harvested include “likes” on Facebook and Instagram or “streaks” on Snapchat. A Snapchat streak involves two friends sending each other direct “snaps” on consecutive days.

The code of practice includes 16 standards that must be met by apps, connected toys, social media sites, search engines, news or educational websites and streaming or other online services. It applies to companies that offer services in the U.K., even if they are based outside the country.

The code also calls for “high privacy” settings to be on by default and “robust age-verification mechanisms.” Only the minimum amount of data should be collected and location tracking should be disabled by default.

Violators face punishment including, in serious cases, fines worth 4 per cent of a company’s global revenue, which for the Silicon Valley tech giants would equal billions of dollars.

“This is the connected generation. The internet and all its wonders are hardwired into their everyday lives,” Information Commissioner Elizabeth Denham said in a statement. “We shouldn’t have to prevent our children from being able to use it, but we must demand that they are protected when they do. This code does that.”

Regulators worldwide are stepping up oversight of internet companies amid growing concern about privacy breaches and other online harm. The European Union introduced sweeping new privacy rules last year while in the U.S., momentum is building for a national privacy law.

READ MORE: Facebook cracks down on groups spreading harmful information

READ MORE: Facebook, Google face widening crackdown over online content

The Associated Press


Like us on Facebook and follow us on Twitter.

Just Posted

South Surrey mom optimistic changes ahead for recovery homes

Maggie Plett met with Min. Judy Darcy Thursday

Surrey lotto winner plans to spoil his kids

Attila Kelemen won $500K in the Daily Grand draw, held on July 8

Uphill battle for Cloverdale cyclist, 64, and her daughters in Cypress Challenge charity ride

Robyn Wells has lost both of her parents and two uncles to pancreatic cancer

Surrey mayor dissolves public safety committee, creates one for police transition

Locke slams the move, saying who McCallum appoints to the committee will be ‘a very large tell’

Canadian national softball team wins second straight Canada Cup

Team Canada defeats Texas-based Scrapyard International in gold-medal game Sunday in South Surrey

‘Bad choices make good stories’: Margaret Trudeau brings her show to Just for Laughs

Trudeau says over the decades she has been suicidal, manic, depressed

B.C. man dies from rabies after contact with Vancouver Island bat

Last known case of human rabies in B.C. was 16 years ago

Crown recommends up to two-year jail term for former Bountiful leader

Crown says sentence range should be 18 months to two years for Bountiful child removal case

B.C.-wide police efforts identify Vancouver Island robbery suspect

Warrant issued for arrest of North Vancouver man for TD Bank robbery

VIDEO: Wolf spotted swimming ashore on northern Vancouver Island

Island wolf population estimated at under 150 in 2008, says VI-Wilds

Diversity a Canadian strength, Trudeau says of Trump tweets at congresswomen

Trudeau avoided using Trump’s name when he was asked about the president’s Twitter comments

B.C. couple bring son home from Nigeria after long adoption delay

Kim and Clark Moran of Abbotsford spent almost a year waiting to finalize adoption of Ayo, 3

Garneau ‘disappointed’ in airlines’ move against new passenger bill of rights

New rules codified compensation for lost luggage, overbooked flights

Most Read

l -->