Alex Browne photo Raising a can to toast the restoration of the White Rock Pier are, from left, Friends of the Pier chair Bob Bezubiak, White Rock BIA executive director Alex Nixon, Blue Frog proprietor Kelly Breaks, White Rock-South Surrey Chamber of Commerce executive director Ritu Khanna, Mayor Darryl Walker and Friends of the Pier committee member Debbie Ward.

White Rock Beer For The Pier to go on sale early this week

Restaurants, bars and liquor stores from Vancouver to Chilliwack will sell new brew

Just in time for the end of summer, residents and visitors alike will be able to raise a toast to the restoration of White Rock’s iconic pier – with a new, specially-brewed beer.

The pier is scheduled to be open for foot traffic by Aug. 31.

But starting early this week, the new White Rock Beer For The Pier is making its way to restaurants, bars and liquor stores from Vancouver to Chilliwack as both a canned and on-tap product.

“But distribution will be heavily focused on White Rock and South Surrey to make sure we get the proper exposure,” said Friends of the Pier chair Bob Bezubiak.

Bezubiak launched the new product on Thursday at White Rock’s Blue Frog Studios – where it will also be in stock in canned form at the historic bar, once a part of media baron W.R. Hearst’s famed ‘castle’ at San Simeon.

READ MORE: Fundraising campaign launched to rebuild White Rock’s iconic pier

Also there for the launch were Mayor Darryl Walker, White Rock BIA executive director Alex Nixon, South Surrey & White Rock Chamber of Commerce executive director Ritu Khanna, Blue Frog proprietor Kelly Breaks and Friends of the Pier committee member Debbie Ward.

Because Trading Post Breweries in Langley has the capacity to produce the volume and cover the costs along with BC-wide distribution ability, they are producing a canned beer and donating money, said Bezubiak.

Available in a four-pack of cans for a competitive price point, the beer is described as a Kolsch-style light lager made with ‘Lumberjack’ hops, and the first production run of 3,000 is expected to last “anywhere from four to six weeks” while a new batch is brewed, Bezubiak said.

Meanwhile, local breweries Three Dogs Brewing and White Rock Beach Brewing Company, have created a tap-only product, which is offered at their two locations as well as select restaurants. Their beer is called Pier-fect.

Part of the proceeds from each beer will be going to fundraising for the complete restoration of the more than 100-year-old pier, reckoned to be one of the longest in Canada, which was seriously damaged in a violent windstorm on Dec. 20.

READ MORE: White Rock Pier on schedule for Aug. 31 re-opening

While a 100-foot section that collapsed is all but rebuilt, estimates are still being made for the total restoration of the pier, which could be in the $11 million to $13 million range, Bezubiak said, for which the city has applied for still-pending federal and provincial funding.

Bezubiak said that while the beer will help raise funds, it’s also likely to have a life beyond immediate fundraising efforts.

“More than just fundraising for the pier, we want to use it to help bring people into the community,” he said.

Editor’s note: An earlier version of this story suggested a canned product was being offered by all three brewing companies involved in the fundraiser. In fact, only Langley’s Trading Post Breweries is offering cans of Beer for the Pier while Three Dogs Brewing and White Rock Beach Brewing company are offering Pier-Perfect beer on tap.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

The new White Rock Beer For The Pier will be making its way to restaurants, bars and liquor stores from Vancouver to Chilliwack as both a canned and on-tap product. (Alex Browne photo)

Just Posted

Vancouver Police were at a White Rock home Oct. 20 to conduct a search warrant. (Aaron Hinks photo)
ERT response to White Rock home connected to homicide: police

Search underway in the 15800-block of Prospect Crescent

Police tape is shown in Toronto Tuesday, May 2, 2017. (Graeme Roy/The Canadian Press)
CRIME STOPPERS: ‘Most wanted’ for the week of Oct. 18

Crime Stoppers’ weekly list based on information provided by police investigators

Ivan Scott. (Aaron Hinks photo)
Surrey mayor enters word war with speakers, councillor

McCallum calls brief recess after asking two speakers to leave chambers

Signs at a new COVID-19 testing and collection centre at 14577 66th Ave. in Surrey. It was relocated from an urgent primary care centre near Surrey Memorial Hospital. This new centre allows for up to 800 tests per day, which is 550 more than the previous centre, according to Fraser Health. (Photo: Lauren Collins)
Surrey’s COVID-19 case count exceeds 1,800

About 800 new cases in September

Montreal-based writer Michael Foy grew up in the Newton area of Surrey. (submitted photo)
Surrey-raised writer Foy really loves to set his short stories in the city

His latest is published in ‘Canadian Shorts II’ collection

FILE – People wait in line at a COVID-19 testing facility in Burnaby, B.C., on Thursday, August 13, 2020. THE CANADIAN PRESS/Darryl Dyck
167 new COVID-19 cases, 1 death recorded as B.C. enters 2nd wave

Three new healthcare outbreaks also announced

Maple Meadows Station’s new Bike Parkade. TransLink photo
TransLink to remove abandoned or discarded bicycles from bike parkades

Rules at TransLink bike parkades ask customers to use facilities for single day use only

This 2020 electron microscope image made available by the National Institute of Allergy and Infectious Diseases shows a Novel Coronavirus SARS-CoV-2 particle isolated from a patient, in a laboratory in Fort Detrick, Md. THE CANADIAN PRESS/AP-NIAID/NIH via AP
At least 49 cases of COVID-19 linked to wedding in Calgary: Alberta Health

McMillan says the city of Calgary has recently seen several outbreaks linked to social gatherings

UBC geoscientists discovered the wreckage of a decades-old crash during an expedition on a mountain near Harrison Lake. (Submitted photo)
Wreckage of decades-old plane crash discovered on mountain near Harrison Lake

A team of Sts’ailes Community School students helped discover the twisted metal embedded in a glacier

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

The official search to locate Jordan Naterer was suspended Saturday Oct. 17. Photo courtesy of VPD.
‘I am not leaving without my son,’ says mother of missing Manning Park hiker

Family and friends continue to search for Jordan Naterer, after official efforts suspended

A bear similar to this black bear is believed responsible for killing a llama in Saanich on Oct. 19. (Black Press Media file photo)
Bear kills llama on Vancouver Island, prompting concerns over livestock

Officers could not track the bear they feel may not fear humans

RCMP crest. (Black Press Media files)
RCMP cleared in fatal shooting of armed Lytton man in distress, police watchdog finds

IIO spoke to seven civillian witnesses and 11 police officers in coming to its decision

Most Read