Alex Browne photo Raising a can to toast the restoration of the White Rock Pier are, from left, Friends of the Pier chair Bob Bezubiak, White Rock BIA executive director Alex Nixon, Blue Frog proprietor Kelly Breaks, White Rock-South Surrey Chamber of Commerce executive director Ritu Khanna, Mayor Darryl Walker and Friends of the Pier committee member Debbie Ward.

White Rock Beer For The Pier to go on sale early this week

Restaurants, bars and liquor stores from Vancouver to Chilliwack will sell new brew

Just in time for the end of summer, residents and visitors alike will be able to raise a toast to the restoration of White Rock’s iconic pier – with a new, specially-brewed beer.

The pier is scheduled to be open for foot traffic by Aug. 31.

But starting early this week, the new White Rock Beer For The Pier is making its way to restaurants, bars and liquor stores from Vancouver to Chilliwack as both a canned and on-tap product.

“But distribution will be heavily focused on White Rock and South Surrey to make sure we get the proper exposure,” said Friends of the Pier chair Bob Bezubiak.

Bezubiak launched the new product on Thursday at White Rock’s Blue Frog Studios – where it will also be in stock in canned form at the historic bar, once a part of media baron W.R. Hearst’s famed ‘castle’ at San Simeon.

READ MORE: Fundraising campaign launched to rebuild White Rock’s iconic pier

Also there for the launch were Mayor Darryl Walker, White Rock BIA executive director Alex Nixon, South Surrey & White Rock Chamber of Commerce executive director Ritu Khanna, Blue Frog proprietor Kelly Breaks and Friends of the Pier committee member Debbie Ward.

Because Trading Post Breweries in Langley has the capacity to produce the volume and cover the costs along with BC-wide distribution ability, they are producing a canned beer and donating money, said Bezubiak.

Available in a four-pack of cans for a competitive price point, the beer is described as a Kolsch-style light lager made with ‘Lumberjack’ hops, and the first production run of 3,000 is expected to last “anywhere from four to six weeks” while a new batch is brewed, Bezubiak said.

Meanwhile, local breweries Three Dogs Brewing and White Rock Beach Brewing Company, have created a tap-only product, which is offered at their two locations as well as select restaurants. Their beer is called Pier-fect.

Part of the proceeds from each beer will be going to fundraising for the complete restoration of the more than 100-year-old pier, reckoned to be one of the longest in Canada, which was seriously damaged in a violent windstorm on Dec. 20.

READ MORE: White Rock Pier on schedule for Aug. 31 re-opening

While a 100-foot section that collapsed is all but rebuilt, estimates are still being made for the total restoration of the pier, which could be in the $11 million to $13 million range, Bezubiak said, for which the city has applied for still-pending federal and provincial funding.

Bezubiak said that while the beer will help raise funds, it’s also likely to have a life beyond immediate fundraising efforts.

“More than just fundraising for the pier, we want to use it to help bring people into the community,” he said.

Editor’s note: An earlier version of this story suggested a canned product was being offered by all three brewing companies involved in the fundraiser. In fact, only Langley’s Trading Post Breweries is offering cans of Beer for the Pier while Three Dogs Brewing and White Rock Beach Brewing company are offering Pier-Perfect beer on tap.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

The new White Rock Beer For The Pier will be making its way to restaurants, bars and liquor stores from Vancouver to Chilliwack as both a canned and on-tap product. (Alex Browne photo)

Just Posted

South Surrey-based pen-pal program aims to reduce seniors’ isolation during pandemic

South Surrey/White Rock concierge service to connects kids & seniors virtually

Surrey city council moving to virtual meetings

For public hearings, people can register to speak via telephone

‘An extra $220 every 90 days’: B.C. patients pay more dispensing fees due to prescription limits

Kelowna woman says it’s outrageous to charge for refills every 30 days

33-storey highrise proposal coming to Surrey council, first of three phases

Second and third phases include 36-storey and 31-storey towers

COVID-19: Daily update on the pandemic in Surrey, White Rock, Delta and beyond

APRIL 4: Two people in Delta fined for trying to re-sell N95 masks

‘Hold our line’: 29 new cases of COVID-19 announced in B.C.

Saturday’s number of new cases marks the lowest in weeks.

Exercises move online with YMCA’s new nationwide virtual workout program

YThrive Home offers dozens of free workout videos for people during COVID-19 self-isolation period

Two inmates found positive for COVID-19 at Mission Institution; two other tests pending

15 staff self-isolating waiting results, says correctional officer

B.C. community service provider hosts friendly art competition for youth

Theme for Pacific Community Resources contest is ‘finding the silver lining in difficult times’

Critic, workers’ group ‘disappointed’ Trudeau chose Amazon to distribute PPE

Amazon Canada said in an email to The Canadian Press that it is working with Canada Post, Purolator

Full World COVID-19 update: National Guard collect ventilators in New York; Spain, Italy improve

Comprehensive coronavirus update with news from around the world.

TransLink to reduce service on some bus routes, SeaBus, West Coast Express

Changes start April 6 ‘due to low ridership and financial pressures’ amid COVID-19

Most Read

l -->