LETTERS: Sign of change in White Rock

Editor:

Recently, having walked down Marine Drive on a lovely Sunday afternoon, I noticed new signage.

Editor:

Recently, having walked down Marine Drive on a lovely Sunday afternoon, I noticed new signage.

One condominium in particular has two new large free-standing signs, one on their southeast corner, and one on their southwest corner.

The southeast corner is a very large wooden orange sign, and the other is a smaller – but still large – white vinyl sign.

I thought that we, as a city, had bylaws to prevent an over-abundance of signage?

I understand identification is important in the case of emergencies, but if this small condominium can have three signs – one on their fascia as well – what is to prevent all condominiums from having signs at each corner of their property?

I mean, our building is 24 years old, and we have never had a problem finding the place – nor have deliveries, or fire trucks or relatives – and our entranceway is not even on the same street as our address.

The addressing in White Rock is simple and should not be an issue.

After delving into this further with the powers that be at City of White Rock, we were told they decided this building should be allowed to keep the two large free-standing signs, even though it is in contravention of their signage bylaw.

So, everyone out there in the City of White Rock, now hear this: feel free to get as many signs as you want – put a small arrow on them so they now become a ‘directional’ free-standing sign. And if you are on a corner lot or – better yet – if your property fronts on three streets, feel free to have one on each corner to aid with deliveries and friends and families to find your place.

Heck, you can even use different colours and materials, if you like, as it seems no one at the city is bothered anymore by the community plan or one of the purposes of their signage bylaw, which is to “reflect the aesthetic standards and enhance the appearance and unique identity of White Rock.”

No more “My City by The Sea”– more like “My city with all the signs!”

Sandy Mechefske, White Rock