FILE - In this Tuesday, Aug. 28, 2018, file photo, a cursor moves over Google’s search engine page, in Portland, Ore. (AP Photo/Don Ryan, File)

FILE - In this Tuesday, Aug. 28, 2018, file photo, a cursor moves over Google’s search engine page, in Portland, Ore. (AP Photo/Don Ryan, File)

From toilet paper to Tiger King: Here’s what Canadians searched on Google in 2020

Black Lives Matter, the pandemic had a big effect on Canadians this year

This past year has been a year of new knowledge, growth and a whole lot of spare time for many people as the COVID-19 pandemic shut down much of society and the Black Lives Matter movement inspired self-reflection.

Christina Peck, Google Canada trends expert, said the year has been an unusual one when viewed through a search engine lens, too.

“2020 was not the year any of us expected,” Peck told Black Press Media by phone. “It was unpredictable, heavy and really tested people around the world, and Canadians.”

Google compiles top trending searches every year and in this way, 2020 is no different. This year, Peck said, people were asking one big question: why?

“Sometimes the answer made us cry, sometimes it sparked joy or worry, and in some cases it even inspired change,” she said.

Somewhere in all those emotion was the most-wanted item of the year, toilet paper.

“Why are people buying toilet paper?” was the most common “why” question asked of Google this year

“This has been a topic of conversation throughout the pandemic,” Peck said, and might be spiking again as B.C. introduces new restrictions and Ontario is in another lockdown.

But the list of “why” questions was not always so light. Many touched on more serious worries about COVID-19, while others were on the Black Lives Matter movement and the death of George Floyd at the hands of police.

“This left many people wondering why we’re asking the same questions, why are we seeing black men and women lose their lives?” Peck said.

The top trending search of the year for Canadians is one that’s still fresh for many: the U.S. election.

“We’re really dialled in and engaged into what’s happening south of the border,” Peck said, noting it’s not unusual for American news to trend in any years. News of the election especially spiked during the debates leading up to voting day and the day itself.

READ MORE: Americans search for nearby liquor stores, French fries as they await election results

The third most trending search harkens back to the start of 2020, before most people knew what awaited them this year.

“Kobe Bryant – this was a really devastating moment and when the news broke in January that Kobe along with his daughter Gianna had passed away… in the helicopter crash, it kind of stopped everybody,” Peck said. “Kobe has inspired so many people both on and off the court.”

But Bryant was sadly just the first of many celebrities deaths in 2020, “goodbyes we weren’t ready to say.”

One that likely hit Canadians the hardest was Alex Trebek, who died just over a month ago after a long battle with pancreatic cancer.

“He’s not only a Canadian icon but he’s someone who Canadians and people around the world have invited into their homes night after night through ‘Jeopardy!’”

Despite everything that happened in 2020, Canadians did try to lighten up the mood as they faced months of job losses and pandemic restrictions. They searched for “easy cookie recipes” and “sourdough discard recipes,” before turning around and looking for “resistance band workouts” and “Chloe Ting workouts.”

“We’ve all been at home so we’re probably spending a little bit more time on social media – or on our phones or our devices – and we’re seeing that people are turning to memes to find that joy,” Peck said.

“There’s a lot of fun ones here… Tiger King, Carole Baskin, Joe Exotic, Love is Blind, and toilet paper memes also come back up. It’s a good indication of the year and some of the things that happened as people tried to find a little bit of laughter.”

READ MORE: What did Canadians watch on Youtube during isolation? Workouts, bird feeders


@katslepian

katya.slepian@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Best of 2020Google

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The Surrey Board of Trade is calling on the provincial government to implement a temporary paid sick-leave program. (Unsplash.com photo by Kelly Sikkema)
Surrey Board of Trade calls for temporary paid sick-leave program

Reccomendations sent to provincial labour minister, news release notes

Low tide offered plenty of space for people to relax on White Rock's beach Sunday afternoon. (Aaron Hinks photo)
City of White Rock asking outside visitors to stay away

South Surrey residents encouraged to visit, while others urged to stick close to home

North Surrey Sport and Ice Complex. (Photo: larkgroup.com)
North Surrey Sport & Ice Complex earns B.C. facility excellence award

Award is among four presented by BC Recreation and Parks Association

Surrey Central SkyTrain Station. (Photo: Tom Zytaruk)
Suspect accused of ‘abhorrent’ assaults at Surrey SkyTrain stations

Transit Police say assaults were on April 9, 14 and 17

Closing down the west-bound lane of Marine Drive to allow increased patio space for restaurants and a larger walkway for pedestrians would be a challenging and costly measure, according to a city staff report. (Aaron Hinks photo)
White Rock City council, BIA to further mull Marine Drive one-way

Businesses contend that challenges of measure can be mitigated

Jose Marchand prepares Pfizer COVID-19 vaccination doses at a mobile clinic for members of First Nations and their partners, in Montreal, Friday, April 30, 2021. The National Advisory Committee on Immunization is coming under fire after contradicting the advice Canadians have been receiving for weeks to take the first vaccine against COVID-19 that they’re offered. THE CANADIAN PRESS/Ryan Remiorz
Trudeau says he is glad he got AstraZeneca, vaccines are only way out of pandemic

‘The most important thing is to get vaccinated with the first vaccine offered to you’

B.C.’s provincial health officer, Dr. Bonnie Henry. THE CANADIAN PRESS/Jonathan Hayward
Dip in COVID-19 cases with 572 newly announced in B.C.

No new deaths have been reported but hospitalized patients are up to 481, with 161 being treated in intensive care

Ripy Jubbal of Abbotsford has received a 30-month jail sentence for the fraudulent use of credit cards and credit card data. (Facebook photo)
Abbotsford woman sentenced for $80K in fraudulent credit card purchases

Ripy Jubbal and spouse used identities of 19 different victims, court hears

Solar panels on a parking garage at the University of B.C. will be used to separate water into oxygen and hydrogen, the latter captured to supply a vehicle filling station. (UBC video)
UBC parkade project to use solar energy for hydrogen vehicles

Demonstration project gets $5.6M in low-carbon fuel credits

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

FILE – A student arrives at school as teachers dressed in red participate in a solidarity march to raise awareness about cases of COVID-19 at Ecole Woodward Hill Elementary School, in Surrey, B.C., on Tuesday, February 23, 2021. THE CANADIAN PRESS/Darryl Dyck
B.C. ‘should be able to’ offer 1st dose of COVID vaccine to kids 12+ by end of June: Henry

Health Canada authorized the vaccine for younger teens this morning

A woman in the Harrison Mills area was attacked by a cougar on Tuesday, May 4. B.C. Conservation Officers killed two male cougars in the area; the attack was determined to be predatory in nature. (File photo)
2 cougars killed following attack on woman in Agassiz area

Attack victim remains in hospital in stable condition

A woman wears a face mask and shield to curb the spread of COVID-19 while walking in North Vancouver, B.C., on Wednesday, January 6, 2021. THE CANADIAN PRESS/Darryl Dyck
B.C. CDC updates info, acknowledging small respiratory droplets can spread COVID-19

Large droplets, not aerosols had been fixture of public health messaging for many months

Most Read